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MEC Hong Kong hires Andrew Chang as Analytics and Insight Director

23 February, 2012

HONG KONG — MEC Hong Kong,, today announced the expansion of their Regional Analytics and Insight offering, with the appointment of Andrew Chang as Analytics and Insight Director.

Andrew’s responsibility will be focused around the management, measurement and analysis of integrated online and offline campaigns for key clients in the region.

Said Sean de Cuirteis, Regional Director for Interaction with MEC “We recognise the value of taking a holistic data approach across media channels for our clients and Andrew will play a key role in the development of our capabilities in this area.''

Andrew brings over a decade of experience in data and analytics working across top agencies in London and Hong Kong. His background in CRM, data planning and analytical marketing across both digital and integrated campaigns will deliver additional value to MEC's A&I offering to the region. Chang was previously at MRM in the capacity of data and digital analytics, where he was their key data consultant working on global clients including Dell, Intel, Adidas and Nestle.

About MEC
MEC is one of the world’s top media agencies and employs over 5,000 people in more than 150 offices across 84 countries.

We have a strong and consistent geographic footprint and a cohesive global network, led from our regional HQs in London, New York, Singapore and Miami. MEC manages more international media assignments than any other network, coordinated by our Global Solutions teams through twelve worldwide client hubs.

We deliver value by creating, implementing and measuring communication solutions that actively engage people with brands. Our services include: Media planning and buying ~ Digital ~ Search ~ Social ~ Mobile ~ Performance marketing ~ Analytics and Insight ~ Sport, Entertainment, Cause & Content (MEC Access) ~ Multi-cultural (MEC Bravo) ~ Retail ~ Integrated planning.

Aaron Quinn, MEC
Hong Kong
Tel: +852 22803941

Seán de Cuirtéis, MEC
Hong Kong
Tel: +852 2280 3940

Acrobat Document mec_pressrelease_chang_feb12_guidb355473542c3429b9.pdf

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