Coca-Cola appoints Wunderman in Vietnam

15 February, 2012


HO CHI MINH CITY — The Coca-Cola Company, global leader in the beverage industry, has appointed Wunderman as its digital agency in Vietnam.

A full service digital agency, Wunderman will focus on digital strategy, campaign activation, social media and analytics with immediate effect.

Pham Nha Uyen, Group Brand Manager, Sparkling and Energy of Coca-Cola Vietnam said, “iMarketing is a key channel and adding Wunderman to our roster of agencies is a strategic move to build stronger digital engagements with our target audiences in Vietnam”.

“We are very pleased to become a strategic partner of Coca-Cola in Vietnam and supporting such an iconic brand is very inspiring for our team,” commented Matthew Collier, CEO of Wunderman Vietnam.

NOTES TO EDITORS
Download the latest Wunderman publication "COMPENDIUM – A collection of writings that reflect the creative minds and innovative spirit found across the Wunderman network" at the following address: http://wunderman.com/ideas/compendium.

CONTACT:
Michel Mommejat, Regional Network Development Director
Tel: +65 9236 2575
Michel.Mommejat@wunderman.com

About Wunderman:
Founded by Lester Wunderman, who coined the term “Direct Marketing,” Wunderman is the first name in response-driven marketing that delivers measureable results. With 50+ years of innovation, creativity and analytics, Wunderman transforms businesses—delivering digital, data and creative solutions through its network of 150+ offices in 60+ countries and 19 companies specializing in social, mobile, local and performance marketing. Wunderman’s network is seamlessly linked by a common philosophy that helps transform the way our clients do business. Wunderman is a member of Young & Rubicam Group and WPP (NASDAQ: WPPGY). For more information, visit www.wunderman.com.

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