Coca-Cola appoints Wunderman in Vietnam
15 February, 2012
HO CHI MINH CITY
— The Coca-Cola Company, global leader in the beverage industry, has appointed Wunderman as its digital agency in Vietnam.
A full service digital agency, Wunderman will focus on digital strategy, campaign activation, social media and analytics with immediate effect.
Pham Nha Uyen, Group Brand Manager, Sparkling and Energy of Coca-Cola Vietnam said, “iMarketing is a key channel and adding Wunderman to our roster of agencies is a strategic move to build stronger digital engagements with our target audiences in Vietnam”.
“We are very pleased to become a strategic partner of Coca-Cola in Vietnam and supporting such an iconic brand is very inspiring for our team,” commented Matthew Collier, CEO of Wunderman Vietnam. NOTES TO EDITORS
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Michel Mommejat, Regional Network Development Director
Tel: +65 9236 2575 Michel.Mommejat@wunderman.com About Wunderman
Founded by Lester Wunderman, who coined the term “Direct Marketing,” Wunderman is the first name in response-driven marketing that delivers measureable results. With 50+ years of innovation, creativity and analytics, Wunderman transforms businesses—delivering digital, data and creative solutions through its network of 150+ offices in 60+ countries and 19 companies specializing in social, mobile, local and performance marketing. Wunderman’s network is seamlessly linked by a common philosophy that helps transform the way our clients do business. Wunderman is a member of Young & Rubicam Group and WPP (NASDAQ: WPPGY). For more information, visit www.wunderman.com