Sudler London launches new unit, Sudler Consumer Health

14 February, 2012


As part of its goal to deliver on an ever‐increasing range of client needs, Sudler London announces the launch of its new unit, Sudler Consumer Health. A unique hybrid that fuses mainstream consumer and creative insight with a prestigious healthcare heritage and passion for health brands, Sudler Consumer Health is dedicated to developing and driving the value of health and well‐being brands in the minds of consumers.

To Phil Adams, Director of Sudler Consumer Health, the formation of the unit addresses an
unmet need. ”With the role of self‐care becoming ever more important, and the OTC market
becoming ever more competitive, the requirements of our clients and their brands are everevolving,” he says. “They need communications partners who can offer the best of mainstream consumer strategy coupled with unparalleled understanding and passion for the healthcare arena. Sudler Consumer Health has been launched to fill that need.”

Indeed, the team at Sudler Consumer Health has already proven its value. Based on deep rooted insights and engaging creative ideas, the team’s portfolio includes Sominex sleep aid TV advertising, Cymex cold sore cream award‐winning press and TV sponsorship, and Cymalon cystitis treatment social media and digital campaigns. All of which have driven audiences to build strong and loyal relationships with each brand, evidenced by rapid and sustained increases in brand sales value and volume.

Max Jackson, CEO for Sudler EMEA and Asia Pacific, says “The launch of Sudler Consumer Health as a distinct business unit demonstrates our commitment and desire to build on our consumer health portfolio even further, and to fully service the range of our clients’ needs. Our existing clients have already shown great interest in this new venture.”

For further information please contact:
Phil Adams, Director of Sudler Consumer Health
Phone: +442073077862
Phil.Adams@sudler.com

Max Jackson, CEO, Sudler EMEA and APAC
Phone: +442073077801
Max.Jackson@sudler.com

Sudler Consumer Health, based in London, is part of the global healthcare marketing and
communications organisation, The S&H Group, with offices around the world. S&H also has
specialised divisions in medical education, as well as in market research and strategic planning, branding, publication strategies, sales training, and digital solutions. For more information, please visit www.sudler.com.
S&H is part of Y&R Brands, and part of WPP (NASDAQ: WPPGY; www.wpp.com)

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