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MEC boosts its digital, social and mobile teams with three new appointments

7 February, 2012

Jide Sobo joins as Head of Mobile

MEC,, has strengthened its digital and mobile offering with three new senior appointments, including a Head of Mobile Jide Sobo.

Jide, previously Mobile Strategist at Media Brands, will work alongside Justin Taylor, Managing Director, Digital. Mobile is an ongoing priority for MEC in 2012, and Jide brings twelve years of mobile experience to the agency. He will be responsible for driving the growth of the channel.

With nine years’ experience in research, and previously holding the Digital Research Director role at Media Planning Group, Emma Ellis has been hired as Social Insight Director. Emma will be working closely with MEC’s Analytics and Insight department to develop its social insight and support the planning process. This will enable the agency to create social strategies for its clients based on in-depth analysis to achieve greater ROI.

James Graver joins a team of four digital strategists, who drive cutting-edge digital and innovation strategies for MEC’s clients. Previously Digital Account Manager and then Ideation Strategist at UM London, James brings experience in developing creative strategies across multi-channel campaigns.

Justin Taylor, Managing Director, Digital at MEC said:
We are delighted to be welcoming Jide, Emma and James to the MEC team. They are top talent and their complementary expertise will be a great addition to our experience in the areas when clients are seeking leadership: namely insight, social, strategy and mobile.”

About MEC
We deliver value by creating, implementing and measuring communication solutions that actively engage people with brands.
Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning.
Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at

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