Subway assigns U.S. digital duties to MediaCom
6 February, 2012
— MediaCom has been awarded digital media responsibilities in the U.S. for Subway, the media services agency announced today.
The new digital appointment makes MediaCom Subway’s agency of record for all media planning and buying in the U.S. Publicis Modem was the previous digital agency of record.
“We have decided to consolidate our digital media planning and buying at MediaCom for both integration and efficiency reasons,” said Tony Pace, CMO of Subway. “We have confidence in MediaCom’s management and believe they will help build upon our success in the digital space.”
Harvey Goldhersz, CEO of MediaCom North America added: “It’s a privilege to further extend our relationship with Subway. Integrated messaging across platforms is increasingly important, and we’re thrilled to be partnering with Subway to deliver the full range of media solutions.”
MediaCom is part of GroupM, the parent company for WPP’s media services agencies, which also include Maxus, MEC and Mindshare. ABOUT MEDIACOM
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US$23 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results philosophy drives our strategy and reflects our belief that putting People–employees, clients and consumers–at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists who connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and is a part of GroupM, WPP’s media agency group, which is the largest worldwide. For more information, visit www.mediacom.com
. ABOUT GROUPM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.MEDIA CONTACT
Direct: +1 212-297-7160
Cell: +1 914-659-8663