Royal Institute of British Architects appoints VML London as its digital partner

20 December, 2012


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LONDON — VML London has been appointed by the Royal Institute of British Architects to transform and rebuild their digital presence, focusing on www.architecture.com as the priority for 2013. The key objective of the brief is to increase the appreciation of architecture, and architects, among the wider population, promoting the value architecture plays in society. The appointment follows a pitch earlier this year.

Maxine McKenzie, Head of Marketing, RIBA commented: “We are delighted to be working with VML on the redevelopment of architecture.com. The project is a big undertaking for the RIBA and we chose VML because they really inspired and excited us with their vision, whilst also instilling confidence in their ability to successfully deliver the project.”

Chris Wood, Managing Director of VML London said: “We’ve tasked ourselves with creating something in a digital format that can match the form and function of the architectural masterpieces RIBA champion. I don’t think briefs get much more exciting than that, and we are excited to have this opportunity.”


CONTACT
Mara Zalite
VML London
+44 (0)7825.230.000
mara.zalite@vml.com  

About VML London
VML, one of the world's leading digital marketing agencies, delivers creative solutions at the intersection of marketing and technology. Brands we work with include BBC, Xbox, Colgate-Palmolive, Premier Inn and Premier League. Learn more at http://london.vml.com.

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