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Y&R Malaysia appointed AOR for Media Prima TV Network

19 December, 2012


KUALA LUMPUR — Lisa Hezila, Group General Manager, Y&R Malaysia today announced that Y&R has been appointed as agency of record for the Media Prima TV Network, following a three-way pitch.

As agency of record for Media Prima TV Network, Y&R will be delivering its expertise on the network’s strategic communications and creative needs. Advertising campaigns will be integrated across all media, including TV, print, digital and out of home.

Part of Malaysia’s largest media group, Media Prima Berhad, Media Prima TV Network is Malaysia’s leading terrestrial television network, with the country’s highest TV viewership. It current owns 100 per cent equity interest in the country’s most popular TV channels, namely TV3, 8TV, ntv7, TV9, as well as online broadcast station which also offers Video On Demand.
Commenting on the win, Lisa Hezila, Group General Manager, Y&R Malaysia said, “This win is a testament to our skills, expertise and importantly our passion in this category. We are very excited about this partnership.”

This concludes a stellar year for Y&R Malaysia which was named ‘Agency of the Year’ as well as taking home coveted ‘Best of the Best’ Golden Kancils at Malaysia’s biggest awards show the Kancils. Y&R Malaysia is the country’s, if not Asia’s, most awarded agency in 2012, having also won Gold and Silver at the London International Awards, bringing the agency’s awards tally to 96, adding to an already impressive array of Cannes Lions, Spikes, ANDY Awards, D&AD, One Show and CLIO success.

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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