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Dickjan Poppema joins Grey Germany as CEO

17 December, 2012


Accomplished Brand Builder Tapped to Lead One of Germany's Largest Agencies

— David Patton, President and CEO of Grey Group Europe, Middle East and Africa (EMEA), today announced that Dickjan Poppema, 49, has been appointed CEO of Grey Germany, effective immediately, based in Dusseldorf. Uli Veigel, who has led the agency with
since 2004, will assume a new global role in 2013, reporting to James R. Heekin, Chairman and CEO of Grey Group.

Grey Germany ranks among the largest and most awarded agencies in the country serving such blue-chip clients as Procter & Gamble, GlaxoSmithKline, Allianz, SEAT, Karstadt and Deichmann with capabilities across the whole communications spectrum.

Dickjan Poppema is a renowned brand builder who brings more than two decades of experience on the agency and client side at BBDO Dusseldorf, Leo Burnett Frankfurt, TUI and Kraft Jacobs Suchard.

David Patton said, "In Dickjan Poppema, we have found a modern marketer who understands and speaks the language of clients and knows the agency business by heart."

"Dickjan is a strong leader and brings a fresh perspective and energy to Grey Germany's future direction. His proven track record will help us build a strong, dynamic and integrated agency to deliver world-class communications for all our clients," Patton said.

James R. Heekin commented, “I’m delighted that Dickjan has joined us. He’ll bring real vitality, drive and passion to our business. Germany is one of the world’s most advanced markets and Dickjan will enable Grey to perform at the top of its game. I will give my full support to Dickjan in helping him take Grey Germany to the next level”.

Dickjan Poppema, CEO of Grey Germany, commented, "I look forward to adding to Grey's global success story. In the eyes of many marketing decision makers, Grey is the agency that stands for strategic excellence and superlative brand-building ideas. We will sharpen our focus, build on this momentum, and help shape its future”.

Dickjan Poppema's Career
Dickjan Poppema has most recently served as a Management Consultant for btr Consulting in Frankfurt, after spending two years as the CEO of independent agency, Wensauer & Partner.

Poppema joined BBDO Dusseldorf as Managing Director in 2003 and was promoted to CEO in 2004. During his six-year tenure, the agency flourished, growing its client base, revenue and profits. The agency's creative reputation excelled under his leadership reaching number three in Creative Rankings in 2007.

Poppema became Client Services Director at Leo Burnett Frankfurt in 1999, winning significant new business and quadrupling the staff. Prior to Burnett, he was Marketing Manager at TUI where he launched the first money-back guarantee in packaged holidays for the travel company.

A native of the Netherlands, he began his career at Kraft Jacobs Suchard Bremen in 1990, rising to the post of Marketing Manager. He holds an MBA in International Business.

David Patton  
+44 7802 771344

About Grey
Grey is the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Under the banner of Grey Famously Effective Since 1917, the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, E Trade, NFL, Boehringer Ingelheim and T.J.
Maxx. FAST COMPANY named Grey in its “The World’s 50 Most Innovative Companies” issue in 2010 and 2011. (

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