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The Hobbit: An Unexpected Journey launches on Out Of Home

11 December, 2012


LONDONThe Hobbit, An Unexpected Journey a Warner Bros. picture, is set to be the film of the year. The much anticipated prequel to the Lord of the Rings trilogy has finally arrived and the streets of the UK are now adorned with hobbits, elves and goblins thanks to a campaign executed by Kinetic Worldwide and PHD.

The Cromwell Road Domination site has become the site associated with fame, launches and stature so it is fitting that this film be showcased here. The backlight 96s each show a different scenario within the film and giant 3D cut outs of the most iconic characters from the film are interspersed including Martin Freeman as the title character Bilbo Baggins.

From Academy Award®-winning filmmaker Peter Jackson “The Hobbit: An Unexpected Journey,” is the first of a trilogy of films adapting the enduringly popular masterpiece The Hobbit, by J.R.R. Tolkien. Fiona Vinnicombe at Kinetic says “We wanted to bring Middle Earth to life and let film goers know that The Hobbit journey has begun. Newcomers to the story as well as the die-hard fans should enjoy the characters coming to life in the Out of Home campaign.”

For more information contact:
Nick Mawditt, Kinetic Worldwide +44 (0)20 7544 4635
Jennifer Evans, Kinetic Worldwide +44 (0)20 7544 4727

About Kinetic
Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with. Fully owned by WPP and part of the tenthavenue performance marketing division, Kinetic’s expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.

Kinetic is traditionally an Out of Home media agency and in addition today delivers wide-ranging specialist expertise through its complementary service divisions including Aviator, Target Health, Kinetic Futures, Kinetic People, S2B, Meta, ALCANCE, Zone and Hi Rezz. Kinetic employs over 800 professionals across 38 offices.

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