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Y&R Vietnam launches Zed Pod global initiative

10 December, 2012


HO CHI MINH CITY —  Matthew Collier, CEO of Y&R Vietnam, today announced that the agency is the second in Y&R’s global network to launch the exciting new Zed Pod initiative.

Following an extensive search for Vietnam’s most promising digital talent, Y&R Vietnam has already welcomed the Zed Pod into the agency where they have started their training with digital hotshop VML Qais, which provides Y&R’s digital backbone in the region.

“They're a great bunch of eager and enthusiastic young people who love the opportunity of being here as much as we enjoy having them. They've fitted in wonderfully and their energy is contagious,” said Collier. “They have designed their own agency identity and are working on a live project for presentation to clients.”

Zed Pod Vietnam follows the extremely successful launch in May 2012 of the world’s first Zed Pod within Y&R Indonesia and The Campaign Palace. The Zed Pod programme in Indonesia was also part of Y&R’s wider plan to source the best digital talent for VML Qais Indonesia, which officially opened in November 2012.

Zed Pod’s mission is to jump start digital capability in growing markets. Five specialist graduates, fresh from university, and carefully chosen by Y&R, are part of the entrepreneurial experience of a lifetime. Sponsored by Y&R, Zed Pod is a digital agency which the successful candidates envision, build and lead.

In its search for the brightest digital graduates, Y&R Vietnam has worked closely with RMIT International University Vietnam, the Asian hub of Melbourne-based University RMIT - Australia's biggest tertiary institution. "This is a very exciting and unique opportunity for our students. We are confident they will do well and be of value to Y&R and worth ambassadors for RMIT,” commented Conrad Ożóg, Academic Services Manager, Professional Communication, RMIT International University Vietnam.

“We are very excited to be the second market in the world to launch the Zed Pod initiative,” said Collier. “Zed Pod has been a great success in Indonesia, and thanks to our ever-strengthening relationship with RMIT in Vietnam, we are confident that we have the very brightest talent for our ZedPod and we continue to build the business of tomorrow.”

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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