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MEC India wins Britannia

3 December, 2012


The agency won the account following a multi-agency pitch

MUMBAI — Following a multi-agency pitch, MEC India has bagged the media mandate for Britannia Industries Limited.

With a heritage of 120 years, Britannia is one of India’s leading food companies and has an extensive presence in biscuits, dairy and bakery products. In a leading survey recently, Britannia was voted India’s second most trusted brand.

MEC is a leading global network and a founding partner of GroupM, ( The agency’s Bangalore office will be handling the account. The relationship commences in December 2012.

About MEC
We help clients explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Then we exploit it, delivering maximum value to them.

Our services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning.

Our 4,500 highly talented and motivated people work with domestic and international clients in 84 countries and we are a founding partner of GroupM.

To find out more, visit us at

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