12th Floor creates Perfect Days iPhone app for British Airways

15 August, 2012


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OgilvyOne UK & Imano as part of the 12th Floor, has created a ‘Perfect Days’ iPhone app for British Airways to complement its existing ‘Perfect Days’ Facebook app which launched last year.

The new easy to use iPhone app means customers can capture their experiences on the move, including creating reviews or 'travel snippets' using uploaded pictures and a short description, which are tagged to their exact location on Google maps as a 24-hour recommendation. Each itinerary can be quickly saved, edited and shared as a complete Perfect Day with friends, or other travellers, on Facebook or the iPhone app, when they choose.

Jo Coombs, Managing Director, OgilvyOne UK Commented: “By bridging the gap between existing users’ behaviours on Facebook and mobile platforms, we had the chance to create this unique social service which is a great example of the innovation at the core of the 12th Floor work with British Airways. We are looking forward to adding more content and functionality in further iterations of this app, starting with additional destinations and an even deeper integration with the Facebook app.”

Richard Bowden, Digital Marketing Innovation Manager, British Airways commented: “We’ve taken the Perfect Days social media service a step further by providing an intuitive smartphone app enabling customers to instantly view, capture and share their insider knowledge and travel trips about their favourite places, while they’re in-destination. Creating an iPhone app that's integrated with Facebook, ensures creating a Perfect Day is easy and irresistible to share with friends and inspire fellow travellers.”

British Airways customers can currently create Perfect Days in London, Madrid, Rome, Berlin, Mumbai, New York, San Francisco, Florida and the Caribbean, with more destinations to come soon.

The app also contains a Top Perfect Days feature to inspire anyone in each destination. These include Perfect Day's with the most 'likes', such as A Family Day in Berlin, A Cycling Tour of San Francisco, A Local's Madrid, Mumbai Musts, Secret Rome, and Paloma Faith's New York. The app also includes 'Meet Me' function, allowing users to 'pin' and SMS an exact location to meet, making it easier for friends to quickly find the location if they're in an unfamiliar city or destination.


For further information contact:
Poppy Nagra
Group Communications
Ogilvy & Mather UK
Tel. +44 (0)7345 3314
BB. +44 (0)7785459548
Email. poppy.nagra@ogilvy.com  

British Airways
British Airways is the UK's largest international scheduled airline. It flies customers at convenient times to the best located airports across the world. Operating one the world's most extensive scheduled networks, along with its codeshare and franchise partners, it flies to more than 300 destinations worldwide.

OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 100 offices in 40+ countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, British Airways, IBM, Intercontinental Hotels Group, Kimberly-Clark, Nestlé and Unilever, UPS and leading clients in our local markets. OgilvyOne Worldwide is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit sellorelse.ogilvy.com.

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