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Ogilvy & Mather appoints Rik Ledder as new CEO, Netherlands

6 August, 2012


Ogilvy & Mather has announced the appointment of Rik Ledder as the new Chief Executive Officer (CEO), Ogilvy & Mather Netherlands. In this position, Rik will be responsible for all Group operations in the market. He will start at the agency on October 1stand report to Paul O’Donnell, Vice Chairman, Ogilvy & Mather EAME.

Rik joins Ogilvy from RAPP Amsterdam where he is currently Managing Director and a member of the Board of RAPP Europe. He has worked at the DDB affiliate since 2004. Prior to joining RAPP, Rik was responsible for managing group clients at TBWA.

Speaking about this key hire, Paul O’Donnell, Chairman, Ogilvy & Mather UK and Vice Chairman, Ogilvy & Mather EAME said: “Rik’s experience is going to be invaluable as we prepare for the next stage of Ogilvy’s development in this important market. In particular, Rik’s deep knowledge of digital marketing combined with his experience in building a strong consulting practice, will bring tangible value to our clients at this pivotal time. We are confident he’s the right person for the job.”

About his appointment, Rik said: "I am honored and delighted to lead Ogilvy in the Netherlands. It is a huge opportunity to work within this group of professionals, awarded Most Creative Network of the Year at Cannes, as well as Most Effective Agency Network at the Effies. I look forward to cultivating and growing these strengths within the team in Amsterdam.”

For further information contact:
Poppy Nagra
Group Communications
Ogilvy & Mather UK
Tel. +44 (0)7345 3314
BB. +44 (0)7785459548

Ogilvy & Mather:
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit, or follow us on Twitter at @OgilvyWW and on

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