MEC hires two new Global Strategy leaders
25 April, 2012
, today announced the arrival of two new global strategy leaders to their London HQ.
Michael Dick joins from Coca Cola EMEA as Head of Strategy for Global Solutions, London. He replaces Charlie Wright, who has transferred to MEC’s Global Solutions in Singapore as Head of Strategy.
Francesca Ronfini joins from Aegis’ JumpTank as Strategy Partner for Global Solutions London.
Both Michael and Francesca will work across the agency’s largest international clients in EMEA and globally.
Commenting on the hires, Ed Ling said, “It’s a fantastic testament to the creativity and strategic ambition of MEC that Michael and Francesca have elected to join our Global Solutions team. In today’s changing communications world it is imperative that we deliver step change in strategic leadership for our clients. Michael and Francesca have been charged to work with our global client leaders to drive thought leadership, creativity and strategic development for our clients and we look forward to exciting developments together.”
Mel Varley said, “MEC continues to invest in strategic leadership for our clients. We are creating a deeper and stronger strategy team working across our London, New York and Singapore hubs for the benefit of our clients. The strategic firepower we are amassing is formidable and will really help us to deliver our promise to clients – to be their most valued business partner, creating and activating inspiring and exceptional marketing campaigns.”
Michael reports to Ed Ling, Managing Director of Global Solutions, London. He joins the Global Solutions Board and becomes a member of MEC’s Global Planning Forum led by Mel Varley, MEC’s Global Chief Strategy Officer. Francesca’s position is new and she will report to Michael.
Michael Dick has spent the last 13 years in a variety of senior marketing communication roles at Coca-Cola. Most notably he was a pioneer in their approach to Integrated Marketing Communication with the set up and leadership of the IMC Team at Coca-Cola Great Britain in 2005-2007. During his time he launched of a number of breakthrough and award winning initiatives: the launch of the Coke Zone Digital platform, the “Win a Player” Promotion and Football League Sponsorship and new IMC campaigns for brands such as Dr Pepper, Schweppes, Coca-Cola Christmas, Diet Coke, Coke Zero and Oasis.
As Connection Planning Director for Europe, he was responsible for the intra-agency approach for the Euro Championships 2008. He joins MEC after leading the strategic planning for the recently launched Coca-Cola “Move to the Beat” Olympics campaign.
Michael started his career in the sporting goods industry working both agency and client side for brands such as Reebok International. Before joining Coca-Cola, he worked at Millward Brown focussing on marcoms development and testing, media effectiveness and econometrics.
On the industry side, Michael has been involved in setting up and then chairing a successful new IMC client group for the World Federation of Advertisers. He consulted on ISBA’s “Guide To Integrated Marketing Communications” (2010), has presented at the ISBA Conference and worked on a number of ISBA and IPA committees.
Francesca Ronfini has developed both a global and local perspective on marketing communications by working in strategy and innovation groups within Aegis Media for the last twelve years, in Milan, London and New York. Over her career Francesca has developed media agnostic, communication ideas that drive brand interaction for companies including The Walt Disney Company, Kellogg’s, Pernod-Ricard, H&M, LVMH, Beiersdorf, GSK and many others. She moved to the US in 2009 as a Partner at JumpTank, Aegis Media’s innovation catalyst. There, Francesca managed the relationship with the MIT Media Lab, with the objective of developing a vision for how people will connect and participate in the future and how brands will find a role in the media ecosystem.
Francesca is passionate about understanding how media convergence will affect people’s lives in the near future, particularly women whose purchase influence will grow as a result. For the moment the convergence of social, content and commerce is fuelling her passion for modern art, and as a result her spending in online auctions.
Michael and Francesca are the latest strategy hires and promotions in MEC around the world in 2012. Others include:
• Raj Gupta, Chief Strategy Officer for Asia Pacific, promoted from Regional Planning Director.
• Charlie Wright, Head of Planning Global Solutions, Singapore, transferred from Global Solutions, London
• Kristian Bauek-Mikkelsen, Senior Partner, Engagement Planning, joined MEC North America from MEC Denmark
• Scott Schwartz, Senior Partner, Engagement Planning, joined MEC North America from UM
• Selena Lee, International Strategy Leader joined MEC Los Angeles from Vizeum
• Thomas Nolsoe, Chief Strategy Officer, MEC China, transferred from MEC Denmark About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Mobile ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning. Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com
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