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Y&R Beijing appoints Rayne Chow as managing director

24 April, 2012


BEIJING — Charles Sampson, chief executive officer Y&R China, has announced that Rayne Chow has been appointed as managing director Y&R Beijing.

Rayne Chow has over 25 years of experience of both the client marketing and agency worlds. Her experience covers a wide spectrum of industries, from fmcg (Unilever, Nestle, Colgate-Palmolive) to telecommunications (PCCW, Smartone Vodafone), retail (7-Eleven, Baskin Robins, Watsons Personal Store) to hotels (Lee Gardens Hotel, Marco Polo Hotel), and utilities.

Her extensive IT experience dates back to 1996 when she was the marketing manager of HKT IMS launching one of the first ISP services in HK and working closely with partners like Acer, Compaq, HP. Upon her return to the agency world in 2004, HP and Sony VAIO were among the many clients she serviced. A keen driver, Rayne Chow also has extensive knowledge of the auto sector, on clients like Volkswagen and Mercedes Benz.

“We are very pleased to welcome Rayne to Y&R at a time when the network continues to grow in China and the region as a whole. Her extensive experience across a variety of product categories makes her a valuable addition to our team,” said Charles Sampson.

Commented Rayne Chow, managing director Y&R Beijing, “These are exciting times to be joining Y&R in China, given its already impressive portfolio of strong brands like Dell and Amazon, as well as its growth trajectory. I very much look forward to being part of this continued success story.”

Before joining Y&R, Rayne Chow was general manager Publicis Beijing. Y&R Beijing’s general manager Alice Lee relocates within the WPP network, to Group M’s Mindshare to handle the Nestle business.

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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