Y&R Beijing appoints Rayne Chow as managing director
24 April, 2012
Charles Sampson, chief executive officer Y&R China, has announced that Rayne Chow has been appointed as managing director Y&R Beijing.
Rayne Chow has over 25 years of experience of both the client marketing and agency worlds. Her experience covers a wide spectrum of industries, from fmcg (Unilever, Nestle, Colgate-Palmolive) to telecommunications (PCCW, Smartone Vodafone), retail (7-Eleven, Baskin Robins, Watsons Personal Store) to hotels (Lee Gardens Hotel, Marco Polo Hotel), and utilities.
Her extensive IT experience dates back to 1996 when she was the marketing manager of HKT IMS launching one of the first ISP services in HK and working closely with partners like Acer, Compaq, HP. Upon her return to the agency world in 2004, HP and Sony VAIO were among the many clients she serviced. A keen driver, Rayne Chow also has extensive knowledge of the auto sector, on clients like Volkswagen and Mercedes Benz.
“We are very pleased to welcome Rayne to Y&R at a time when the network continues to grow in China and the region as a whole. Her extensive experience across a variety of product categories makes her a valuable addition to our team,” said Charles Sampson.
Commented Rayne Chow, managing director Y&R Beijing, “These are exciting times to be joining Y&R in China, given its already impressive portfolio of strong brands like Dell and Amazon, as well as its growth trajectory. I very much look forward to being part of this continued success story.”
Before joining Y&R, Rayne Chow was general manager Publicis Beijing. Y&R Beijing’s general manager Alice Lee relocates within the WPP network, to Group M’s Mindshare to handle the Nestle business.Media enquiries:
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