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Y&R Malaysia shines on global stage with ANDY Award wins

23 April, 2012


NEW YORK / KUALA LUMPUR — Y&R Malaysia has brought home two Silvers from the ANDY Awards in New York, helping to make Y&R the second biggest winner in the region.
The team from Y&R Kuala Lumpur won both Silvers with work for long-time client Penguin Books Malaysia. Promoting Penguin Audiobooks, the print ads were for ‘The Pied Piper of Hamelin’, ‘The Wizard of Oz’ and ‘The Jungle Book’.

The Awards were in the Newspaper: Entertainment - Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry - Illustration (Campaign) categories.

The same work also made it ‘In-Book’ into the esteemed D&AD Annual, in the Illustration / Illustration for Advertising category.

Commented Gigi Lee, creative director Y&R Malaysia, “It’s very gratifying to win such prestigious awards for a client like Penguin Books, which has been with us since 2005. Great work is produced with the support of great clients, and is down to an amazing team effort from everyone.”

“We are obviously immensely proud of Y&R Malaysia’s wins at the ANDY Awards, and making it into the D&AD Annual 2012. It’s testament to the strength of Y&R’s creativity in the region that a comparatively small market like Malaysia can triumph at international level and shine on the global stage,” added Sanjay Bhasin, chief executive officer, Y&R Southeast Asia.

Creative credits
Client Penguin Books Malaysia
Product Penguin Audiobooks
Titles The Piped Piper of Hamelin, The Wizard of Oz, The Jungle Book
Chief Creative Officer Edward Ong
Creative Director Gigi Lee
Art Director Joshua Tay/Siew Yuet Kie
Copywriter Edward Ong/Andrea Yap
Typographer Siew Yuet Kie
Illustrator Cue Art & Design

Media enquiries
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About the ANDY Awards
The International ANDY Awards were established in 1964 by the ADVERTISING club of New York. The goal of the competition is to honor creativity in advertising throughout the world, recognize the contributions of individuals and companies who create the work and encourage raising the standards of craftsmanship in the industry.

Judged by a jury comprised of internationally renowned creative directors, awards are given to both single and campaign executions, distinguished by product, service or technique category. The ANDY's began as a New York print only show that has evolved into an international show covering print, radio, television, out-of-home, direct mail, video/cinema, interactive and other media. The ANDY awards are one of the only not-for-profit award shows in the industry where proceeds go directly to The ADVERTISING Club Foundation to fund its education initiatives. The Foundation is committed to supporting and cultivating talent entering the Advertising and Marketing industry.  

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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