MEC Manchester wins international retail chain, Jysk
23 April, 2012
MEC Manchester, a leading media agency, www.mecglobal.co.uk
, has been appointed by international retail chain Jysk, to handle its £420,000 media planning and buying activity.
MEC will develop a campaign to drive sales to Jysk’s five current stores in the UK, as well as aiding the launch of the company’s expansion into the South of England. The new campaign will be targeted at anyone looking for great value on a variety of products for home improvement. The campaign creative will sit across leaflets, press and radio.
The win follows a successful pitch against incumbent Carat and M3 Communications. Carl Erik Stubkier, Media and Events Manager, Jysk, said
: “Throughout the pitch process, we were impressed by MEC’s expertise in understanding our target audience. Their pitch challenged us to review how we support our stores through the media, in what is a crucial time for the business. We are looking forward to working with MEC to create an engaging and successful campaign to help drive our business growth in the UK.” Mick Style, Managing Director, MEC Manchester, says
: “With their current UK expansion, this really is an exciting time for all associated with Jysk. Creating a campaign that would appeal to their relatively broad target audience, will prove an exciting challenge for us. We feel the appointment reflects both parties’ drive for effectiveness in all channels.” About MEC
We deliver value by creating, implementing and measuring communication solutions that actively engage people with brands.Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning.
Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM.To find out more, visit us at www.mecglobal.com