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Cheskin Added Value becomes Added Value Cheskin to reflect greater integration

18 April, 2012


LOS ANGELES — Added Value, North America’s leading brand development and marketing insight consultancy, today announces a change in name for its Cheskin Added Value business to Added Value Cheskin. The identity evolution reflects the success of the integration journey that the company has been on in the past year, in terms of its shared people, client base and marketplace offer.

Maggie Taylor, CEO of Added Value NA says, “Our clients look to us to help identify and realize opportunities for business and brand growth. I’m delighted to say that the move to Added Value Cheskin is a reflection of our success in delivering broader, more inspiring solutions to our shared client base.”

The company’s leadership structure remains the same.

About Added Value
Added Value,, provides consultancy on brand development and marketing insight for iconic brands, both big and small, around the world. They help solve clients' central marketing questions about market, equity, positioning, innovation and communications.

Many clients are Fortune 500 companies, such as AT&T, Microsoft, Ford, HSBC, Allianz, and P&G, but they work with start-ups and challenger brands too.

The company has 23 offices in 14 countries, yet their experience spreads across 150 markets worldwide and across all industry sectors.

Added Value operates under the business names Added Value, Icon Added Value, Oracle Added Value, Added Value Cheskin, Added Value Saffron Hill and AV-Stratosfera.

Added Value Cheskin is based in Silicon Valley and has particular expertise in Intercultural work and the Technology sector.

Visit the company’s blog here:  

Added Value is now one of the largest operations within WPP's Kantar division, a wholly-owned subsidiary of WPP plc. WPP is the world leader in marketing communications services, employing 158,000 people (including associates) in 2,500 offices in 107 countries. For more information, visit

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