MEC Entertainment expands leadership team
16 April, 2012
Content Creation Expert Susan Claxton joins as Senior Partner, Content Integration and Evan Fleischer promoted to Senior Partner, Content Strategy
— MEC, a leading global media agency (www.mecglobal.com
), today announced the appointment of Susan Claxton as Senior Partner, Director Program Integration of MEC Entertainment, the agency’s programming and content creation unit. In this new role, she will be responsible for identifying, creating, and executing brand integrations for MEC’s clients as well as implementing fully integrated marketing programs around content, across multiple platforms. Susan joins a team that includes Evan Fleischer, Senior Partner, who will now oversee entertainment strategy and original content. Susan and Evan are based in New York and report to Chet Fenster, Managing Partner of MEC Entertainment.
“Susan’s a real triple threat, the rare executive with agency, production and studio experience. Her deep understanding of programming and brand marketing will benefit MEC clients and our partners,” Chet Fenster commented, “This reaffirms MEC Entertainment’s commitment to bring together the best executives in branded content, combining marketing expertise, digital knowledge, and programming skills. As Owned and Earned are crucial parts of every brand’s media strategy, we have a world class team of experienced storytellers to guide our clients.”
Prior to joining MEC, Susan was Senior Director of Brand Engagement for Scratch, Viacom’s in-house creative team. In addition to providing creative and strategic insight to brands, she was responsible for account management and the execution of client activities across digital and traditional engagement platforms. Before that, Susan served as Vice President of Development and Production for Omnicom’s branded entertainment company, Full Circle Entertainment and oversaw projects including “The Club” (Spike TV), “Bound for Glory” (ESPN), “Lucky Chance” (TNT) and “Hallmark Heroes with Regis Philbin,” which she created and executive produced. Susan got her start in television as a talent booker on the Emmy Award winning “The Rosie O’Donnell Show” and went on to serve as a producer at the Fox News Channel, “Who Wants to Be a Millionaire” and “The Caroline Rhea Show.”
Coming off her stint at MTV and Viacom, Susan commented, "I'm excited to be working with a new team of rock stars! MEC is the best in the business at creating content extensions, and I hope to expand their capabilities in transmedia storytelling."
Evan Fleischer joined MEC four years ago and has been instrumental in shepherding ground-breaking entertainment projects including the award winning digital series, “Around for the World for Free” for AT&T. Evan’s background includes senior executive positions at IFC, Fuse TV, and Heavy.com. He started his career in theatre and is currently producing the Off-Broadway musical “Rated P for Parenthood” at the Westside Theatre.
MEC Entertainment proudly engages audiences with the best in brand funded content. Recent accomplishment include the hit television show “Fix This Kitchen” for IKEA, which just wrapped its second season on A&E, and has already spawned an international version in the Netherlands, as well as AT&T’s Conan Synch App, a dual screen tablet experience developed as part of a year-long partnership with Conan and TBS. About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Mobile ~ Acquisition marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning. Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com
. PR Contact
Corporate Communications Manager, MEC North America
Phone: +1 212-474-0078