Burson-Marsteller releases list of the 200 most influential political voices

16 April, 2012


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NEW YORK — Burson-Marsteller, a leading global public relations and communications firm, today released the "G20 influencers," a list of the top 10 most influential political voices on Twitter in each of the countries represented in the “Group of Twenty” or G-20 nations, with the exception of China, where Twitter is unavailable.

The list of the top 10 political tweeters was determined using data from Klout (klout.com), the standard for influence. Klout analyzes engagement across social networks and creates a Klout Score based on this data to help users understand and unlock their influence.

The global study found that the top political tweeters include politicians, journalists, bloggers and campaign advisors, among others. The study found that over a 90-day span these influencers:

· Received an average of 56,713 re-tweets

· Received an average of 35,249 mentions

· Had an average of 255,458 Twitter followers

Burson-Marsteller’s global public affairs and digital consultants drew up a list of close to 1,000 people on Twitter who are politically influential in the G-20 nations. Klout then assessed and scored them against its influence metric, set on a scale from 1-100, measuring influence based upon a user’s ability to drive action.

“With more than 100 million active users sending billions of tweets every week, it is critical for those looking to impact the online political and public affairs discourse to know, follow and engage the influencers with the greatest ability to shape the online debate. We thought it would be useful to provide the world with the first ever list of the most influential political tweeters in each of the G-20 nations,” said Burson-Marsteller Worldwide CEO Mark Penn.

“Twitter has fundamentally changed the political landscape today. From India to Brazil to Russia and Washington, DC, those hoping to shape the lens through which political campaigns and issue debates are viewed are turning to Twitter. This study has confirmed that for many influencers and politicians the town hall of global politics has shifted to Twitter,” said Burson-Marsteller Chief Global Digital Strategist Dallas Lawrence.

To see the in-depth results of this research, visit http://www.g20influencers.com .

The countries covered in this study include: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, Turkey, United Kingdom, United States and the European Union (including Latvia, Netherlands, Poland, Portugal, Spain and Sweden).


About the study
“G20 influencers” is a study conducted by Burson-Marsteller, a leading global public relations agency, working with Klout, the social media analytics company. The study aims to identify the ten most politically influential people on Twitter in each country of the G-20*. The study measures influence by using a tweeter’s Klout Score. For more about Klout scores, see here. Burson-Marsteller created a list of close to 1,000 politically influential people on Twitter across 26 countries. This included politicians, journalists, bloggers, public affairs specialists, NGOs, industry and trade associations. The data used for the study was taken in March 2012 based on activity over a 90 day period. For China, as Twitter is not used, the analysis is done using the social media platform Weibo.

* The G-20 includes 19 country members and the European Union, which together represent around 90% of global GDP, 80% of global trade and two-thirds of the world’s population. Burson-Marsteller’s analysis extends to 26 countries, made up of additional countries from the European Union - Latvia, Netherlands, Poland, Portugal, Spain and Sweden.

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and web-related strategies. The firm’s seamless worldwide network consists of 69 offices and 80 affiliate offices, together operating in 107 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. To learn more about Burson-Marsteller visit www.burson-marsteller.com.

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