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Grey Group promotes Luke Walden to CEO of Grey Australia

12 April, 2012


MELBOURNE — Luke Waldren, Managing Partner of Grey Melbourne, has been named Chief Executive Officer of Grey Australia. His transition to the CEO role takes effect immediately.

Waldren joined Grey Melbourne in 2010. With industry experience spanning over two decades, he has spent the last two years bolstering the Melbourne office with key appointments across creative and digital - new executive creative director, Michael Knox and head of planning and integration, Steve Sammartino, have both joined the company since Waldren’s appointment. Prior to joining Grey, he spent three years running Abundant Media, a branded content business he co-founded and before that was Managing Director at Badjar Ogilvy Melbourne, heading up the business for major Australian and global brands like Myer, Australia Post, British Petroleum, AAMI, Fonterra (Mainland & Bega) and Crown Casino.

Nirvik Singh, Chairman and CEO, Grey Group Asia Pacific, stated, "Luke is an extremely talented and experienced executive who has consistently delivered strong results. His exceptional ability to anticipate and meet client needs, build and motivate teams and increase operational efficiencies is what we need to steer the company to its next growth phrase. With his strategic vision, operating skills and broad management experience, Luke brings a new energy to our operations in Australia."

Said Waldren, “Grey is already a strong agency with seasoned campaigners like, Nigel Dawson and Randal Glennon in Melbourne and Paul Worboys and Jay Furby heading up Sydney. It is now all about making sure we’re best positioned for new opportunities. I am honored and excited to be appointed to lead Grey at such an exciting time in its history.” He continued, “I look forward to continuing to work with our talented team to build upon our strong momentum and the success we have achieved together so far.”

Grey Group operates in Melbourne, Sydney, Canberra and Auckland across a number of businesses including Grey, JayGrey, GHG and Graffiti.

About Grey Group
Grey Group ranks among the largest global integrated communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M, Eli Lilly, Boehringer Ingelheim and Allianz. Grey was featured in FAST COMPANY magazine’s “50 Most Innovative Companies in the World” issue in both 2010 and 2011. In the Asia Pacific region, Grey Group covers 28 cities in 16 countries. For information on Grey Group Asia Pacific, please visit:

Media Contact
Rani Ramaya
Senior Manager
Corporate Communications
Tel: (65) 6511-7654  
Mobile: (65) 9176-3431

Acrobat Document grey_pressrelease_waldren_apr12_guidd1b8db199d0143.pdf

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