David Gong joins Burson-Marsteller as Senior Advisor on CSR & Sustainability

10 April, 2012


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Recognized China CSR leader to counsel foreign multinationals in China and Chinese companies ‘going out’ on social responsibility efforts

BEIJING — Burson-Marsteller China today announced the appointment of David Gong as Senior Advisor, CSR & Sustainability. He will advise clients on responsibility issues and practices, helping both foreign multinationals in China and Chinese companies expanding globally align their sustainability efforts with their corporate strategy and stakeholder expectations. Gong joins the firm from BSR, a not-for-profit that works with businesses on social and environmental responsibility, where he directed the Beijing office. An expert in corporate strategy and international operations, he advises multinational corporations, government organizations and NGOs on setting their strategic direction, maximizing operational excellence and implementing robust sustainability practices.

“David is a respected member of the CSR community, both in China and globally,” said Chris Deri, Burson-Marsteller China CEO and Market Leader. “His experience and perspective make him a great addition to our team. Social and environmental responsibility is a key priority to the Chinese government and greatly influences their expectations of both foreign companies and Chinese multinationals. And it is just going to become more important as the country moves into its next stage of development. David is a uniquely positioned to counsel companies entering China, as well as those going abroad, on stakeholder expectations, opportunities for engagement and risk management.”

"I am pleased to join the Burson-Marsteller China team,” said Gong. “All companies have a responsibility to operate ethically and responsibly, but the triple bottom line is especially critical in China. Companies here are expected, by both the government and society, to leverage their core strengths to solve social and environmental challenges. Additionally, Chinese companies ‘going out’ are often looked at with fear and mistrust, so it is crucial that they operate responsibly and take a proactive role in the local community.”

Gong has over fourteen years of technology business creation and operational experience in the high tech, retail and cleantech sectors. He has advised and worked for Fortune 500 companies like Schlumberger and Home Depot, collaborated with government agencies like the China Ministry of Science and Technology, China Association For Science and Technology, the US Department of Energy and the US Department of Commerce, and worked with non-governmental-organizations like BSR and US-China Green Energy Council, giving him a unique perspective on the role businesses play in civil society and how to bridge the gap between the public and private sectors. Gong is also an entrepreneur who has founded three tech-related start-ups. In addition to his advisor position with Burson-Marsteller China, Gong also counsels the China Charity & Donation Information Center (CCDIC) of the China Ministry of Civil Affairs.

The firm currently advises on CSR strategy and implements CSR programs for clients in the automobile, telecom, airline and energy sectors. In addition to working closely with the Burson-Marsteller China leadership team, Gong will work with Daisy King, who leads Burson-Marsteller’s New York-based US-China specialty practice. He will also lead the social responsibility and sustainability components of the agency’s new business proposals.

Gong holds a BS in Physics from the University of Science and Technology of China, an MS in Electrical Engineering from Purdue University, an MS in Physics from the University of Miami and an MBA from Santa Clara University. He is a regular speaker on cleantech and cross-border business opportunities and management at industry events like the Berkeley Asia Business Conference, World Energy Congress, Zero2IPO conference and Cleantech Group Conference


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Craig Adams
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+86.186.8039.2662

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Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and web-related strategies. The firm’s seamless worldwide network consists of 67 offices and 71 affiliate offices, together operating in 96 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network.

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