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Aspect® selects Ogilvy Public Relations as Agency of Record

9 April, 2012


Technology Practice to Promote Aspect’s Leadership Role in Helping Companies Build Stronger Customer Relationships via Multi-channel Contact and Communications

CHICAGO, IL — Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, announced today its appointment as the PR agency of record in North America for Aspect®, a leading provider of customer contact and Microsoft platform solutions. The Ogilvy PR technology practice in Chicago will lead the engagement with Aspect to build thought leadership around the company’s next-generation offerings. The agency began work in January following a competitive review.

“Our goal is to advise our customers on best paths to adopting a next-generation approach to customer contact – an approach that means always looking for better ways to bring people and information together to improve the customer experience by leveraging and integrating powerful technologies that exist in the enterprise today,” said Nancy Dobrozdravic, vice president, marketing at Aspect. “Customers are looking for our help to manage and leverage the many channels that consumers have today to engage with a company. We needed an agency that understood this multi-channel world and could help us translate what this means for stronger company/customer relationships. We determined that Ogilvy could do that and more.”

“Our agency has a shared vision with Aspect—to facilitate stronger integration between the social channels customers use to engage with companies with the traditional customer contact function within the enterprise,” said Amy Messenger, managing director, U.S. Technology Practice at Ogilvy PR. “That’s what makes this assignment particularly strategic and interesting for us. It’s smack in the center of social CRM and multi-channel customer engagement.”

The Ogilvy PR technology practice serves a variety of technology categories, including consumer electronics, digital lifestyle, web 2.0, enterprise hardware and software, IT infrastructure and services, networking, wireless and telecom, clean tech and semiconductor. Clients range from start-up firms to Fortune 500 corporations.

“Ogilvy PR’s expertise in the technology and social space gives us unique insights into understanding how online and social channels impact the customer journey and long-term customer satisfaction,” said Messenger. “We look forward to bringing that to Aspect.”

Rachel Ufer
+1 (212) 880-5280

About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at or follow us on Twitter at @ogilvypr.

About Aspect
Aspect builds customer company relationships through a combination of customer contact software and Microsoft platform solutions. For more information, visit Follow Aspect on Twitter at @AspectUC. Read our blogs at

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