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Y&R Indonesia first to launch Zed Pod global initiative

5 April, 2012


JAKARTA — Andrew Dowling, CEO of Y&R Indonesia today announced that the agency is the first in Y&R’s global network to launch the exciting new Zed Pod initiative.

The search is on for Indonesia’s brightest digital talent as Y&R Indonesia and The Campaign Palace will open the world’s first Zed Pod in May 2012.

Zed Pod’s mission is to jump start digital capability in growing markets. Five specialist graduates, fresh from university, and carefully chosen by Y&R will be a part of the entrepreneurial experience of a lifetime. Sponsored by Y&R, Zed Pod will be a digital agency which the successful candidates will envision, build and lead.
Y&R Indonesia is currently seeking candidates with a variety of digital skillsets including Creative, Design, Strategy and Back-end Development, from the University of Indonesia and BINUS University, as well as from other tertiary educational institutions across Southeast Asia and Asia Pacific. Newly or recently graduated Indonesians who specialize in digital should register their interest via email at, on Twitter @yrjakarta or at the Facebook page.

The five successful Zed Pod candidates start in June, each of them mentored by various experienced senior personnel within Y&R Indonesia, but with the freedom to shift and shape the charter and the future of Zed Pod.

Instrumental in the Zed Pod initiative will be digital hotshop VML Qais, formed following Y&R’s acquisition of a majority stake in Qais in December 2011. The Zed Pod programme is part of Y&R’s wider plan to source for the best digital talent in Indonesia, in its preparation to expand the VML Qais offering into Jakarta in 2012.

“We are very excited to be the first market in the world to launch the Zed Pod initiative,” said Andrew Dowling, CEO Y&R Indonesia. “The top digital businesses in the world today were built by young people who live and breathe digital. Think Facebook and Google, and one can no longer ignore the power of youth in the shaping of the businesses of the future. Zed Pod is about building a business of tomorrow.”

The world’s fourth most populous country, Indonesia is seen by technology analysts as a world-leader in digital potential. Multiple web research firms rank Indonesia as Facebook’s second biggest, and Twitter’s third largest, market in the world. Only 35 million of its 230 million population are Internet users, predicted to triple to at least 95 million by 2015.

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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