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Dalton Warner Davis announce strategic partnership with Direct Impact

4 April, 2012


Dalton Warner Davis (DWD) is delighted to announce a strategic link-up with Direct Impact (DI), the grassroots public affairs, public relations and corporate reputation sister company of Burson-Marsteller. The move will bolster the service DWD provides via its in-house Stakeholder Engagement Team.

Jonathan Walton, the Partner responsible for DWD’s consultation practice, says the partnership with DI “will further strengthen the localised service that DWD currently provides to its expanding client base”. By combining planning and surveying expertise with the very best political knowledge and geographical coverage available in the UK, Mr. Walton believes: “DWD and Direct Impact are ideally positioned to help clients respond more effectively to emerging pre-application consultation requirements.”

The rationale for the link-up is clear. Mr Walton says: “impending changes to the planning system will require planners to become ever more immersed in pre-application consultation, something that DWD and Direct Impact are best placed to undertake, as more and more technical issues and design solutions are discussed at the local level”. We recognise many planners do not have the experience necessary to lead large or complex consultation exercises, whilst many Public Relations advisors lack the planning skills to be able to discuss detailed issues with the public. It’s for this reason that we have partnered with DI, to be able to identify potential planning and community issues at an early stage, allowing the team to implement a well-considered, bespoke strategy to overcome obstacles, as well as in-build local feedback, where appropriate, into project design, and most significantly gain all-important community buy-in”.

Andrew Cumpsty, Managing Director of Direct Impact UK, said: “I’m delighted that Direct Impact and Dalton Warner Davis have established this strategic agreement. Our work meets a growing need for companies to engage with communities at the most local level across the whole of the country. Our UK network combined with DWD’s expertise creates a really exciting opportunity in what is such a complex field.” 

About Dalton Warner Davis
For over 25 years Dalton Warner Davis LLP has provided specialist property advice to a diverse and impressive range of clients. Its services cover the entire development process, including acquisition and disposal, compulsory purchase and site assembly, lease renewals and rent reviews, rating appeals, valuation, development planning advice, expert evidence, public policy and stakeholder engagement, enabling the company to combine expertise to provide commercially astute and technically sound advice to its clients. To learn more about Dalton Warner Davis visit

About Direct Impact
Founded in 1988, Direct Impact has been at the forefront of the grassroots communications industry, bringing a campaign-style approach to more traditional public outreach. DI is a premier grassroots public affairs, public education and corporate reputation firm, offering a complete range of services essential to conducting successful grassroots outreach and education, public relations and localised community mobilization. Core capabilities include localized field and high-end telephone recruitment and mobilization, direct mail and materials creation, digital mobilization, local earned media, and database development and management. DI is a wholly-owned subsidiary of Burson-Marsteller and a member of the WPP family.

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and web-related strategies. The firm’s seamless worldwide network consists of 68 offices and 81 affiliate offices, together operating in 109 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. To learn more about Burson-Marsteller visit

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