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Award-Winning User Experience Agency EffectiveUI Acquired by WPP

3 April, 2012


DENVER — EffectiveUI, a leading user experience (UX) agency focused on the design and development of Web, desktop and mobile applications that help brands better engage with their customers, announced today that it has been acquired by WPP, the world’s largest communications services group.

With a team of experts in customer insight, UX design and user-centered development, EffectiveUI has helped companies such as Boeing, National Geographic and TIAA-CREF enrich the experience for customers interacting with their businesses through digital channels.

The company was founded in 2005 and is headquartered in Denver, Colo., with an additional office in Rochester, New York. EffectiveUI will operate as an independent company within WPP, with the ability to work in partnership with other WPP companies to provide UX services.

“Our decision to specialize in UX was the right one, as our practice and expertise has been sought after by many of today’s leading brands wanting to improve digital interactions with their customers,” said Rebecca Flavin, CEO, EffectiveUI. “Joining WPP gives us the ability to work with network partners to leverage our leadership in digital user experience, and further our mission globally to humanize people’s interactions with technology.”

About EffectiveUI

Founded in 2005, EffectiveUI is a full-service user experience agency that simplifies complex experiences, bringing value to people’s lives. By researching and articulating user needs, our team of customer insight, design and development experts create custom applications that improve digital interactions and enhance emotional engagement with a company and brand. EffectiveUI has worked with some of today’s top companies – including AAA, American Greetings, Boeing, CenturyLink, Discovery Channel, eBay, GE Health, National Geographic, Navy Federal Credit Union and TIAA-CREF – to provide a strategic vision and to increase revenue, brand awareness, customer loyalty and usability.

To learn more about EffectiveUI, visit, send an email to or call 888-310-5327.

EffectiveUI will be participating in the following events: 
  • Digital Summit at the Cobb Galleria in Atlanta, Georgia, May 9-10 
  • Forrester’s Customer Experience Forum East at the New York Marriott Marquis in New York, NY, June 26-27 
Media Contacts: Jill Petersen Public Relations, EffectiveUI M: +1-206-683-5225 Marcy Dockery Public Relations, EffectiveUI M: +1-720-515-4387

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