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Ogilvy Public Relations sweeps the 2011 Campaign PR Awards

2 April, 2012


HONG KONG — Ogilvy Public Relations celebrated a remarkable year of effective PR campaigns for its clients at the 2011 Campaign PR Awards in Hong Kong on March 30. Collecting more awards than any other agency network, Ogilvy PR claimed 9 awards including 4 best campaigns, 3 Certificates of Excellence and 2 Honourable Mentions. Ogilvy also shared credit with its Team WPP partners in 2 further awards for the WPP X Team for Ford.

Serving as a judge on the awards panel this year, Steve Dahllof, Asia Pacific President & CEO, saw firsthand the high standard of work entered. “We are fortunate to partner with brave and bold clients. Our ‘What if?’ promise to them is to constantly challenge traditional, formulaic PR approaches and outline bold new courses of action that help keep their brands relevant and fresh to an increasingly savvy and vocal audience” said Dahllof. ‘What if?’ is a credo embraced agency-wide that gives everyone at Ogilvy PR permission to challenge the status quo and foster a culture that embraces constant change.

Ogilvy PR China had a remarkable evening with a Best Business-to-Business Campaign win for IBM and Best Corporate Branding Campaign of the Year for Goodyear. It also collected awards for Issues Management for Goodyear and Promotional Activity for the Chengdu Govt.

Ogilvy PR Hong Kong picked up Best Arts & Entertainment Campaign for Madame Tussauds launch of Lady Gaga’s wax statue in a creative and cost-effective multi-channel campaign that saw the iconic attraction outpace its larger rivals Disneyland and Ocean Park in visitor growth.

In the rapidly growing field of employee communications, Ogilvy has built a deep specialisation that saw it rewarded with Best Employee Communications campaign for McDonald’s in Australia by super-sizing IT change to drive increased performance and employee satisfaction. Australia also collected 2 further awards for Consumer Launch campaign for Malaysia Kitchen launch in Australia, and Corporate Publications for The Parker & Partners Guide to working with an O’Farrell Govt.

Fast Facts
• 4 “Campaign of the Year” Top Awards:
o Arts & Entertainment for Madame Tussauds Hong Kong
o Employee Communications for McDonalds Australia
o Business to Business for IBM China
o Corporate Branding for Goodyear China

• 3 Certificates of Excellence
o Consumer Launch for Malaysia Kitchen, Australia
o CSR for Prudential, Hong Kong
o Promotional Activity for Chengdu Govt, China

• 2 Honourable Mentions
o Crisis or Issues Management for Goodyear, China
o Corporate Publications for State of Change, Australia

• WPP X Team for Ford
o Honorable Mention for Consumer Campaign for Ford Fiesta, Thailand
o Corporate Communicator of the Year, Ford Asia Pacific & Africa

About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at or follow us on Twitter at @ogilvypr.

For more information, contact:
Samantha Burgess-Allen  
+65 6213 7996

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