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Maxus names first Global Talent Director

2 April, 2012


New Position Will Be Based in India, Reflecting Shifting Global Priorities and Opportunities

NEW YORK — Madhvi Pahwa, a highly regarded media agency executive with extensive experience in talent development and marketing, has been named Global Talent Director for Maxus, the award-winning media services agency.

The announcement was made by Maxus Global CEO Kelly Clark, who said Pahwa will be based in Delhi, India, where she currently works as Managing Partner for Learning and Culture at GroupM India. GroupM is the parent company for Maxus and its sister WPP media agencies MEC, MediaCom and Mindshare.

“This is a hugely important step for Maxus,” Clark said in making the announcement. “Following our explosive growth over the past few years, we need to improve how we recruit, inspire and motivate our people. Madhvi can help us do this.”

Maxus is the fastest-growing media services agency in the world (RECMA), and earlier this year was named Adweek magazine’s “U.S. Media Agency of the Year” for its spectacular performance in 2011. Maxus was also lauded by Advertising Age as an “Agency to Watch” in the magazine’s “A-List” issue. Overall, the agency’s U.S. billings grew from an estimated $900 million in 2010 to $2 billion in 2011 (RECMA).

Clark noted that locating the talent director’s role in India rather than New York or London signaled a break from tradition for media agencies, one that provides the agency with an important distinction from its competitors.

“I’ve always believed there’s big opportunity for a media agency to take an exciting new direction in talent management, one that really differentiates the agency,” Clark said. “Maxus can be that agency, and I think we can make that happen with Madhvi’s leadership, advice and partnership. Having Madhvi based in Asia also recognizes the importance of our fastest-growing region to the future of our talent agenda.”

Before joining GroupM in India in 2006, Pahwa held several senior marketing and brand management roles with marketers including Procter & Gamble and Coca-Cola India, where she spent ten years in marketing roles ranging from managing brand portfolios to consumer insights to media planning and buying.

A photo of Madhvi Pahwa is available on request.

Maxus is a global communications agency that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,300 people in 50 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies. GroupM's scale creates access to the best media opportunities at the best prices.

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

John Wolfe
Office: 212-297-7160
Cell: 914-659-8663

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