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MediaCom Worldwide appoints Ian Rotherham as Global Account Director

20 September, 2011

MediaCom announced today the appointment of Ian Rotherham as Global Account Director to serve the agency’s key global clients. Ian joins MediaCom from OMD where he previously ran the global Vodafone account.

In this new role, Ian’s remit is to take management responsibilities for some of MediaCom’s biggest global accounts, ensuring development of strategies that will continue to deliver innovation, digital integration and most importantly business results. His role will see him guiding local teams in deploying global strategies.

Ian has spent the last 3.5 years at OMD where he ran the Vodafone account worldwide and was an EMEA management team member. He conceived and led their global Vodafone communication strategy encompassing social media platforms, branded entertainment, classical media and sponsorship.

Before joining OMD, Ian worked as Head of International at MPG where he re-launched the international division of the agency. Prior to this he was Vice President at MTV Networks Europe, where he was responsible for the European advertising strategy of MTV.

MediaCom’s Worldwide Chairman and CEO Stephen Allan said, “We are committed to attracting the best people to our company, and Ian is a perfect reflection of our goal to recruit world class talent in the industry to service our global clients. Undoubtedly he is one of the best global account directors in our business.”

Ian will report into Christian Schmalzl, MediaCom’s Chief Operations and Investment Director. Christian said of the appointment, “Ian has proven he is a world class leader in rolling out efficient and effective global processes across multiple markets. His experience will no doubt ensure we continue to drive innovation and creativity for our key clients. He will be an excellent addition to the MediaCom team.”

Ian Rotherham said, “I’m excited to be starting at MediaCom and look forward to working on some of the most prestigious, smartest and most innovative brands in the world. Many of MediaCom’s key global clients have been with them for a very long time – over 30 years in many instances – and I think this is testament to the work and commitment they deliver to their clients.”

Ian joins MediaCom in October and will be based in London.

For media enquiries, please contact:
Joanne Brenner
+ 44 (0)20 7158 5770

About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $25 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit  

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About GroupM
GroupM is the world’s leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

About WPP
WPP is the world’s largest communications services group*. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 153,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit  
* By revenue

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