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Wunderman launches ZAAZ in Asia Pacific

18 September, 2011

SINGAPORE — With increasing requirements for advanced analytics and optimization services, Stephane Faggianelli, president of Wunderman Asia Pacific announces the launch of ZAAZ across the region.

ZAAZ, founded in 1998 in Seattle and member of the Wunderman network, is one of the most inventive and prominent performance marketing agencies in North America.

As a leading performance-driven digital marketing agency, ZAAZ offers a comprehensive range of services including targeting, usability, social, mobile, data/analytics, search and optimization; with a keen focus on delivering measurable results and monetization in the digital world.

John Farris, co-founder of ZAAZ is relocating from the U.S. to Asia Pacific to lead the development of ZAAZ across the region. Based out of Sydney, John Farris will nurture the performance marketing practice and drive its deployments across Asia Pacific markets while supporting Wunderman regional clients.

With immediate effect, Wunderman Singapore is the first office to launch a ZAAZ division in Asia.

Rajeev Ramachandran has been appointed as Senior Data Analyst to drive the practice in Singapore. All existing usability, tagging, analytics and optimization resources within the Singapore office are consolidated under ZAAZ to offer a full service performance marketing solution to support local and regional clients.

Previously managing his own consultancy Loyalty Matrix in Malaysia, Rajeev Ramachandran will report to Nimesh Desai, general manager of Wunderman Singapore. Rajeev Ramachandran comes with an extensive digital, analytics, and data/CRM expertise.

With more than 15 years of experience across multiple brands and market categories; Rajeev Ramachandran held different roles at TBWA/TEQUILA ISC and Euro RSCG in Malaysia as well as OgilvyOne and Wunderman in India.

John Farris commented, “Asia Pacific brands show great interest in advanced analytics and optimization services. Our expertise and methodologies focus on creating experiences that inspire and deliver results that matter”.

"The introduction of ZAAZ across Asia Pacific is a strategic development for our network. Singapore is our first step. Our ambition is to scale fast, adding key markets such as Australia, China and Japan to our regional footprint. It is a deep commitment to provide our clients with best-in-class performance marketing capabilities across the entire spectrum of tagging, analytics, data, CRM, social and mobile," said Stephane Faggianelli.

Rajeev Ramachandran added, "I am extremely pleased to join the team at such an exciting time and offer an unparalleled one-stop holistic approach to analytics, optimization and monetization.”

For additional information, please contact Michel Mommejat, Regional Network Development Director,  

Photos available on request.

Download the latest Wunderman publication "How to Dominate the World – A Focus on the Shift in Power from West to East" at the following address:

About ZAAZ
ZAAZ is a premier digital agency serving some of the worlds most enduring recognizable brands. ZAAZ is the leader providing performance-driven digital marketing across all channels and industries. We value a healthy work life balance and committed individuals who are continually seeking to grow their professions. Founded in 1998, ZAAZ is headquartered in Seattle, WA and is part of the Wunderman/WPP group of companies.

About Wunderman
Founded by Lester Wunderman, who coined the term “Direct Marketing,” Wunderman is the first name in response-driven marketing that delivers measureable results. Advertising Age
recognizes us as the industry leader worldwide, saying “Wunderman is among the best in the business… a hot shop that delivered some of the best work of the year.” With 50+ years of innovation, creativity and analytics, Wunderman transforms businesses—delivering digital, data and creative solutions through its network of 145+ offices in 55+ countries and 19 companies specializing in social, mobile, local and performance marketing. Wunderman’s network is seamlessly linked by a common philosophy that helps transform the way our clients do business. Wunderman is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY). For more information, visit

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