Penn Schoen Berland bolsters its senior counselor team

12 September, 2011

NEW DELHI — Penn Schoen Berland (PSB), a global research based communications strategy and reputation management advisory announced today that senior industry veterans Mr. Ajay Khanna, former CEO of Electronics Arts in India; Mr. Ranga Iyer, former Managing Director of Wyeth Limited & Mr. Ravi Aurora, former Director of Concept Communication will join the team as ‘Senior Counselors’ at their South Asia office to offer deep industry insights to the clients of PSB.

Welcoming them to the team, Ashwani Singla, Managing Director and Chief Executive, Penn
Schoen Berland, South Asia, said, “Understanding the business of our clients and their big challenges is crucial to delivering actionable insights that help our clients gain a competitive edge. The deep sector expertise of our Sr. Counselors and capabilities of PSB will make for a compelling combination to our clients”

Ajay Khanna is an expert in management, sales, marketing and business development, with more than 24 years of experience working for leading consumer MNCs including PepsiCo and Hindustan Lever Limited. He currently runs a management consulting firm focused on start-ups in India, and will work with PSB on advising start-ups and new entrants into the Indian market. Says Ajay, “PSB is one of the strongest names in the business and I look forward to working with the team to add value to new brands emerging in India”.

Ravi Aurora brings close to four decades of experience in corporate advertising, corporate
reputation management and investor relations to PSB. He has a wealth of experience in managing campaigns for IPOs, FPOs and bonds for blue chip corporations. He also has significant experience with state governments, PSUs and political parties. Says Ravi, “I am excited to be a part of the team as PSB offers complete communication solutions that clients need today in India from concept to impact on business”.

Ranga Iyer is a consultant to various companies and other bodies in the pharmaceutical industry in the areas of M&A, business strategy/restructuring and intellectual property. He was the Managing Director of Wyeth Limited, a subsidiary of Wyeth USA, for 10 years and in 2009 Ranga was named the 33rd most influential person in the Global Pharmaceutical Industry by World Pharmaceutical Frontiers, a leading UK pharmaceutical publication. Says Ranga, “Awareness creation about diseases and the remedies available are key to ensuring a better life for the people. The right communication strategy will help people in exercising experience in the area of communication. I look forward to working with the PSB team.”

About Penn Schoen Berland (
Penn Schoen Berland (PSB) is a global strategic communication advisory rooted in the science of public opinion that specializes in messaging, strategy & reputation management for blue-chip political, corporate and entertainment clients. It has over 30 years of experience in leveraging unique insights about public opinion, providing client actionable ideas that gives them a competitive edge, what we call Winning Knowledge™. Penn Schoen Berland serves Fortune 100 corporations and has helped elect more than 30 presidents and prime ministers around the world.

Penn Schoen Berland is a part of Y&R Brands and WPP (NASDAQ:WPPGY). Penn Schoen Berland, South Asia office was established early in 2011 in Gurgaon and is led by Ashwani Singla, formerly the CEO of Genesis Burson-Marsteller. The South Asia office currently serves leading Indian corporations and foreign multinationals in India. More information is available on

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