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Ogilvy London brings together advertising and music communities

9 September, 2011

Ogilvy London brings together advertising and music communities to create Lab Day LIVE 

  • Event explores where brands, advertising and music collide 
  • Tribes, The Delays, Sophie Ellis-Bextor, Alexis Ffrench, and Kidda confirmed to perform alongside a ‘special guest’ 
  • Watch the event live from 1pm on 9th September on and follow @OgilvyLondon #labdaylive to join in the conversation
London, 1st September 2011 - Ogilvy Group UK is set to host ‘Lab Day LIVE’, a unique event that will combine a conference, entitled ‘Making music matter as much to brands as it does to consumers’ with a 3-stage, live music festival.

This is a benchmark event for Ogilvy in that it will be the first London agency to provide a forum that will engage both the advertising and music communities. This is part of Ogilvy’s on-going drive to help clients and their brands navigate the rapidly changing landscape of the music industry in the digital age.

An extension of Ogilvy’s Ogroovy music initiative, Lab Day LIVE will invite members of the music industry to present their ideas and products to Ogilvy clients and employees.

Says Hugh Baillie, CEO, Ogilvy & Mather; “‘This event aims to capture the dynamism and energy of the music and ad industries and provide a collaborative environment where each can learn from the other.”

Says Annette King, CEO, OgilvyOne; “There is so much we can do with music today, across all channels. Our goal is to open people's minds to what's possible, whatever discipline they work in."

Taking place on 9 September, Lab Day LIVE will be split into two distinct sections. The morning conference will see music luminaries from organisations including PRS, Spotify and Warner Music discuss the raft of new opportunities available to brands.

In the afternoon, the agency will move into festival mode as its London offices are taken over by three stages of live music, in partnership with music publishers and licensers, Cord, Imagem and Felt Music respectively.

Incorporating talent from across the hip-hop to classical genres, Tribes, The Delays, Sophie Ellis-Bextor, Alexis Ffrench and Kidda, will be concurrently streamed live online.

Says Nicole Yershon, Director of Innovative Solutions, Ogilvy Group UK, ‘Music is a beautiful mechanic for brands to engage their audience with and we’re now in an age where it’s potentially as effective an engagement tool as social media. It’s critically important we shine a light on this; the digital lab’s Lab Day LIVE is a perfect way to do this. It’s never been more relevant for our client brands.’

Areas of discussion at the conference include – how sound affects the human being in four distinct ways; how music affects all groups of people, regardless of age and gender; how music can be used to target an audience across all communication platforms; in-depth analysis of the types of music specific demographics are listening to; new technologies by which consumers can interact with music and training on how to navigate music rights.

The event will have a festival ambience with the office canteen serving food and beverages from stalls, and housing an eclectic array of exhibitors displaying their wares. Clients, artists and delegates will receive wristbands and food and drink tokens upon arrival at the event.

Former member of Human League and CEO of Illustrious and Sonic ID, Martyn Ware adds, ‘This is a fantastic event to be involved with; it’s really important that the ad industry taps into the potential music can offer to its brands – and of course I’m looking forward to watching the stellar line-up.’ 

Notes to Editors
Established by O&M Planner Tara Austin, Ogroovy regularly plays host to live music events. Ellie Goulding, Turin Brakes, Mama’s Gun and The Ukulele Orchestra of Great Britain are among the acts that have so far showcased live in their offices.

Run by the Ogilvy Digital Labs, Ogilvy has hosted seven Lab Days so far, to which clients and opinion formers are invited to discuss issues covering a variety of different platforms, including digital technology, advertising, social media, gaming, mobile and branded utility. Prior to the Lab Days, Ogilvy hosts a series of Semesters of Learning, which are intended to educate and inform partners about the different genres and platforms.

For more information, and to rsvp to attend the event please visit or contact: Sunshine Estigoy on +44 (0) 207 345 3095, or email:

Acrobat Document ogilvy_press_release_lab_day_live_sep11_guid13e269.pdf

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