MediaCom named M&M Media Agency Network of the Year 2011

9 September, 2011

MediaCom has been named Media Agency Network of The Year at the 2011 M&M Awards, for the third year running. This is the first time in the history of the awards that an agency has retained the title for three successive years.

The M&M Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest co-ordination of multi-local advertising strategies.

At the ceremony in London last night, Stephen Allan, Chairman and CEO of MediaCom Worldwide, picked up the award on behalf of the network. MediaCom also picked up 6 awards for individual campaigns for AkzoNobel, P&G, Dell and Deutsche Telekom and received 4 Highly Commended mentions.

The extent of MediaCom’s domination was underlined by the number of campaigns that the network had shortlisted – 29 entries in total across 10 categories, representing more than 40% of the total shortlist. MediaCom had more than three times more shortlists than its nearest rival.

Stephen Allan said: “It is an incredible feat to be Agency Network of the Year three times in a row. I’m delighted that MediaCom has been recognised as the No 1 multi-market media agency for 2009, 2010 and now 2011. These wins highlight the genuine cross-market thinking of our network and reward the tremendous efforts of our staff, who work hard to produce excellent work for each of our clients. I am extremely proud of what the MediaCom team has achieved.”

MediaCom’s full list of winners was as follows: 
  • Best Communications Strategy : AkzoNobel, Dulux Let's Colour, MediaCom International 
  • Best EMEA Campaign : P&G, Pringles music festivals, MediaCom International 
  • Best Rest of the World Campaign : P&G Gucci Guilty, Indulging Asia in Guilty Pleasures, MediaCom Singapore 
  • Best Business Campaign : Dell, Turning IT from a cost into an Investment, MediaCom International 
  • Best Content Campaign : Deutsche Telekom, Red thread strategy - Life's for sharing with local heroes, MediaCom Germany 
  • Campaign of the Year : Deutsche Telekom, Red thread strategy - Life's for sharing with local heroes, MediaCom Germany
Highly Commended mentions: 
  • Communications Strategy : P&G, Future Friendly: Less waste, more reward, MediaCom International 
  • CSR Campaign : AkzoNobel, Dulux Let's Colour, MediaCom International 
  • Business : Dell, Encouraging Entrepreneurs to take their own path, MediaCom USA 
  • Launch Campaign : Universal Despicable Me, Minion Mayhem, MediaCom International
For media enquiries, please contact:
Joanne Brenner + 44 (0) 207 158 5770

About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $23 billion (Source: RECMA) and 111 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit

About GroupM
GroupM, the world’s leading full service media investment management operation, was created by WPP Plc to oversee its assets in this sector. These assets include MediaCom, MindShare Worldwide, Mediaedge:cia Worldwide and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates. For further information, visit us

About WPP
WPP is the world’s largest communications services group*. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 140,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit
* By revenue

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