ITV and Kinetic launch its Out of Home campaign to bring the RWC to commuters
9 September, 2011
ITV and Kinetic today launches its innovative Out of Home campaign to bring the Rugby World Cup to commuters.
The campaign will keep fans up to date with results from the tournament as they come in overnight and in the morning and is a great example of harnessing the immediacy of digital OOH whilst showing OOH and online working together as the same feeds are being used for both media. The updates will be pulsed through to a network of digital screens in rail termini, underground stations, airport business lounges, petrol forecourts, roadside billboards and the Reuters screen at Canary Wharf.
The digital screens are booked to run every Friday and Monday to excite fans immediately before and after the games on the weekends.
Paul Ridsdale, Head of Marketing for ITV Sport commented: “To celebrate ITV’s exclusive coverage of the Rugby World Cup we wanted to keep fans up to date whilst they are on the move. Digital OOH allows us to react to the events of the tournament as they unfold. This morning we brought England team news to commuters and in the coming weeks we will show results and pictures from the games too. Digital OOH also makes commuters aware of the different ways to watch the action with ITV including on mobile.” For more information contact:
Naomi Roberts 020 7544 4617 firstname.lastname@example.org
Nick Mawditt 020 7544 4635 email@example.com
Kinetic Worldwide is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with. Fully owned by WPP and part of the tenthavenue performance marketing division, Kinetic’s expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.
Kinetic is traditionally an Out of Home media agency and in addition today delivers wide-ranging specialist expertise through its complementary service divisions including Joule, Aviator, Target Health, Destination Media Group, Kinetic People, Meta, ALCANCE, Zone and Hi Rezz.
Kinetic employs over 800 professionals across 38 offices. www.kineticww.com