Cohn & Wolfe appointed by Tesco Diets

7 September, 2011

LONDON, the online weight loss service from Tesco, has appointed Cohn & Wolfe’s Consumer practice to handle their PR across the UK and Ireland. The appointment follows a competitive four-way pitch process.

Cohn & Wolfe is tasked with increasing brand awareness and driving advocacy amongst its target audiences. Currently, Tesco Diets is the 3rd biggest weight loss service provider in the UK and Ireland, with a unique offering that includes innovative tailored weight loss plans and access to nutritionists.

Tesco Diets Head of Marketing and Business Development Catriona O’Brien said ―This is an exciting time for Tesco Diets. We have ambitious targets, so we need a PR partner that understands our audience, has strong digital capabilities and has the creativity to conceive a campaign that would drive consumer engagement and sign-ups to the service.

Rebecca Grant, Managing Director, Cohn & Wolfe Consumer, said ―Tesco Diets offers a fantastic service. We’re thrilled to be partnering with them to galvanise a new generation of consumers to embrace a healthier lifestyle. We have strong credentials in campaigns that drive behavioural change and consumer engagement.

About Cohn & Wolfe
Founded in 1970, Cohn & Wolfe is a global communications agency driven by a culture of innovation. We build brands and corporate reputations through an uncompromising commitment to creativity. And our strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Cohn & Wolfe’s award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world—clients who crave a deeper, more dynamic connection with their customers and stakeholders. The agency has more than 1,000 employees throughout more than 50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world's largest communications services group.

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