Grey Group APAC partners with Bobby Chinn at Spikes Asia 2011

5 September, 2011


Celebrity Chef, Restauranteur, Author and TV Presenter Discusses his Road to Global Culinary Success with Nirvik Singh

SINGAPORE — Leading communications company Grey Group Asia Pacific announced today that its second Eye on Global Asians seminar at the Spikes Asia 2011 Advertising Festival will feature celebrity chef, restauranteur, author and TV presenter Bobby Chinn. The session, which will be held on Tuesday 20 September (2pm Singapore time) at the Seminar Theatre at Suntec Singapore, follows last year’s well-received seminar with internationally acclaimed magician Cyril Takayama.

Larger than life and highly engaging with his own inimitable style, Chinn is a celebrity chef who is truly global. Born in New Zealand to a Chinese father and an Egyptian mother, he was schooled in England, and honed his culinary skills under top chefs in San Francisco, Bordeaux and Paris, as well as under both his grandmothers. Based in Vietnam for the past 15 years, he runs the iconic, internationally lauded Restaurant Bobby Chinn in Hanoi. The restaurant is now located within his house, and working with the Blue Dragon organisation, Chinn recently converted much of the operation into a training ground for disadvantaged children. At the same time, he is in the midst of opening his new flagship restaurant in the heart of District 1, Saigon, the process of which is being filmed as a TV series with Discovery TLC.

Chinn is also the host of a number of popular culinary TV shows, including the highly rated World Café Series on Discovery Networks. One of the top programmes for the network across the region, the series has led to Chinn being honoured twice as Best Entertainment Presenter at the Asian TV Awards. In addition, he has made numerous TV appearances worldwide, including on the Martha Stewart Show, Talk Asia on CNN, Adventures in Brunei and Saturday Kitchen with Antony Worrall Thompson, No Reservations with Anthony Bourdain, Bizarre Foods with Andrew Zimmern and Good Food Live for BBC.

At the regional advertising festival, Grey Group Asia Pacific’s Chairman & CEO, Nirvik Singh, will discuss with Chinn about his road to global culinary success and draw parallels to the creative and communications industry.

Chinn said, “After having lived, studied and worked in various industries in different continents, I eventually discovered my passion in the kitchen. I embraced poverty, humility and accepted failure in the pursuit of love. I generally blend techniques, ingredients and inspiration found through my extensive travels, and sometimes stumble onto some pretty good dishes. I continually strive to create and recreate classic dishes that transcend borders, that are sometimes unique yet familiar. My starting point in most things I do is to start with the attitude that everything is possible, never be afraid to appear stupid and you will never stop learning, which will provide the foundations to not fear failure but embrace the learning process. I look forward to sharing my experiences and enjoying a stimulating creative exchange at Spikes Asia.”

Singh said, “Bobby’s journey in the culinary world is more similar to that in our world of creativity and communications that we might think, whether we are fuelling our passion, searching for inspiration, developing and executing innovative ideas, engaging with a discerning audience or exploring new media and markets. Our seminar will no doubt unveil delightful insights into the fascinating and unconventional mind of Bobby.”

Following on Grey Group Asia Pacific’s highly anticipated annual Eye on Asia study, the agency aims to get up close and personal with successful and creative global Asians in its Eye on Global Asians seminars to uncover what drives their passion, their influences and motivations, the trigger points that inspire creativity in them, as well as their winning strategies and how they have successfully branded themselves on the international stage.


About Grey Group
Grey Group ranks among the largest global communications companies and its total offering includes Grey (advertising) and G2 (brand activation). Its parent company is WPP (NASDAQ: WPPGY). ‘Famously Effective Since 1917’, Grey Group serves a blue chip client roster of many of the world’s best known companies. Grey Group is represented in 96 countries, with 432 offices operating in 154 cities. In the Asia Pacific region, Grey Group covers 16 countries and is present in 29 cities. For more information about Grey Group Asia Pacific, visit www.greygroupasiapacific.com.  
 
About Bobby Chinn
Bobby Chinn is larger than life, highly engaging and has an obvious passion for cooking, but Bobby Chinn’s road to culinary success makes for unconventional reading. Born in New Zealand to a Chinese father and an Egyptian mother, Bobby was schooled in England and for a time called San Francisco home. With a degree in Finance and Economics, he tried his hand as a trader on the floor on the New York Stock Exchange and even spent some time on the stage as a stand-up comic in Los Angeles.

After running several highly acclaimed restaurants in Vietnam, including Camargue, Saigon Joe’s in Ho Chi Minh City, Miro and the Red Onion Bistro in the Hanoi Towers (formerly the infamous ‘Hanoi Hilton’ prison), Bobby opened the venture that would bring him worldwide acclaim – Restaurant Bobby Chinn. It has won numerous awards including the 5-Star Diamond Award from the American Academy of Hospitality – the only restaurant in Vietnam to receive this honour and the Wine Spectator Award of Excellence for seven consecutive years – the only restaurant in Vietnam to achieve this accolade. Bobby has hosted a number of VIPs including both United States President Bill Clinton and his wife Hillary Rodham Clinton at various times, and British Deputy Prime Minister John Prescott.

In 2007, Bobby hosted the first series of World Café: Asia on Discovery Travel and Living Channel (now TLC), a culinary journey in which Bobby explores the many flavours of Asian comfort food, much of it originating in the streets, from street stalls to hawker centres, visiting the best local markets along the way. In 2008, Bobby hosted a second series of World Café: Asia as well as Bobby Chinn Cooks Asia. In 2010, the third instalment of the successful World Café series took him to the Middle East, for which he was later honoured as the Best Entertainment Presenter at the Asian TV Awards, the second time he received the award. Bobby is presently shooting a new TV series with Discovery TLC, involving the opening of his new restaurant in Saigon.

About Spikes Asia Advertising Festival, celebrating and inspiring Asia Pacific creativity in advertising, Suntec Singapore, 18 – 20 September 2011
Building on 24 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by close to 1500 delegates in 2010, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia award show.

The awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print & Poster Craft, Film Craft, Design, Mobile and PR.

Media Contact
Candie Chiong
Vice President
Marketing & Corporate Communications, Asia Pacific
Grey Group Asia Pacific
Direct Line: +65 6511 7610
Mobile: +65 9697 3620
Email: candie.chiong@grey.com

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