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Former BBC presenter Clarence Mitchell joins Burson-Marsteller UK

5 September, 2011

LONDON — Clarence Mitchell has joined Burson-Marsteller’s London team where he becomes a Managing Director, providing strategic counsel to corporate and public affairs clients and reporting to UK CEO Matt Carter.

Clarence Mitchell was most recently Director of Media Strategy and Public Affairs at Lewis PR, offering clients strategic counsel across the issues and crisis management and public affairs practices, a role he combined with his ongoing duties as official media spokesman for Kate and Gerry McCann, whose daughter Madeleine went missing in Portugal in May 2007. Previously, he was a consultant with Freud Communications.

Prior to that, he was Director of the UK Government’s Media Monitoring Unit leading a team that advised No 10 and all of the major Departments of State on how best to respond to the daily news agenda. Before moving into Government Comms and PR, he was an on-air News Correspondent and Presenter with BBC News.

Commenting on the hire, Matt Carter said: “Clarence has first-class experience in handling the media, as a BBC journalist, a government media adviser and someone who’s faced the cameras regularly on behalf of his clients. He’s a great addition to B-M’s award-winning UK team”

Commenting on his new role with Burson-Marsteller, Clarence said: “I am absolutely delighted to be joining such an established, forward thinking agency as Burson-Marsteller. With its truly global reach, impressive client list and its innovative evidence-based approach to communications, I know it’s an environment I will thrive in. I’m excited by the campaign challenges to come.”

About Burson-Marsteller UK
Burson-Marsteller UK ( established in 1967 is the European HQ of the global public relations and public affairs firm. Reflecting London’s role as a world class business centre, the UK’s capital city has become the leading market for global public relations services providing an unrivalled opportunity to interact with and influence a diverse range of stakeholders. As such, Burson-Marsteller UK is well placed to serve and grow its international client base of FTSE 100 and Fortune 500 companies leveraging London as a gateway to the world.

Consultants at the multi-award winning office provide clients with strategic thinking and program execution across a full range of public affairs, brand marketing, corporate reputation, technology, investor relations and healthcare services. In addition, the company has a full-service advertising and design practice that specialises in digital consulting ensuring new media is fully integrated into client campaigns.

Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks.

Media Contact
Meera Thakkar
Phone: +44 207 300 6422

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