The Brand Union Qatar opens its doors
27 October, 2011
The Brand Union Middle East has just announced the opening of its Doha office, on the back of a major new business win.
Hermann Behrens, CEO, The Brand Union Middle East said: ‘We’ve been looking for the right opportunity to expand into Qatar for a while. We’ve been in the Middle East since 2003 and were the first strategic branding agency to open an office in Abu Dhabi in March 2008. A couple of months ago we started working with a major player in Qatar whose global ambition has enabled us to take the leap and set up an office in Doha. Our ambition is for The Brand Union to become the board room advisor of choice with regards to strategic branding in Qatar
The office will be headed up by Iain Webster, Executive Director, who has been in the region for eight years and joined The Brand Union Dubai as Client Service Director in January 2008. Prior to The Brand Union Iain was a Group Account Director at Saatchi & Saatchi Dubai. Iain is responsible for developing the key client relationship and is tasked with growing the Qatar business. Iain said
‘This is a very exciting opportunity to build a business in a country with real momentum. Qatar has cleverly identified a unique positioning for itself within the region by taking a lead in international relations and focusing on education. It has also promised to deliver a World Cup like no other in 2022.
The Brand Union is able to partner with Qatari companies who want a robust and inspiring brand to support their international business ambitions. Our team has been established in the region for many years and we believe that our experience will make us an appealing prospect to Qatar clients seeking strategic branding solutions. We also look forward to The Brand Union becoming part of Doha’s well established creative community.
We have moved into a great space with a sister WPP company on Suhaim Bin Hamad Street and I am excited at the opportunity to grow a team to complement our broader teams in Dubai and London. “
The Brand Union Middle East employs around 35 designers, consultants and client servicing personnel in its Dubai hub and offers strategic brand consultancy services to clients across the region.
Some of the work The Brand Union are best known for is the Rebranding of Al Rajhi Bank, the development of the Al Hilal bank brand, Dubai Road Transport (RTA), Mubadala, Invest AD, Desert Islands, Abu Dhabi Culture and Heritage Authority (Adach) and Sorouh, amongst many other leading brands.