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Mark Connolly appointed UK Managing Director of WPP’s Media Innovation Group

26 October, 2011

Seasoned Digital Manager to Expand Business in UK

LONDON — The Media Innovation Group (MIG), WPP’s media investment technology advisory firm, has appointed Mark Connolly as its new UK Managing Director to lead the expansion of its business in the UK and across Europe. The MIG provides technology-driven solutions and services that enable agencies and marketers to plan, execute and optimise media investments across all digital channels. Working closely with leading UK agencies such as Neo@Ogilvy, Unique Digital and Banner, the MIG leverages its proprietary technology infrastructure and custom integrations with best-of-breed partners in the ad technology space to help marketers reach their target audiences.

With over 20 years of sales and marketing experience, Mark Connolly will lead the MIG’s expansion from its successful core media investment optimisation business into the broader technology and data-driven digital marketing space. Prior to joining the MIG, Mark has held a number of senior roles in the UK media industry at GMTV, Sky TV, Virgin Media, Yahoo! and Adconion Media Group. In his last role at Adconion, Mark was Commercial Director and interim Managing Director with line management of the UK and Global Sales teams, as well as responsibility for the commercial strategy and direction of the business.

“The UK and Europe are growth markets for the MIG, and we have been investing heavily in expanding our presence in London,” said Jon Greenwood, General Manager of the MIG globally. “We are thrilled to have an experienced and talented executive of Mark’s calibre join the MIG to lead our UK team and position us for advancement in 2012 and beyond.”

“The MIG’s long track record of hands-on technology experience and focus on results-driven execution capabilities stands out in this fragmented and noisy marketplace,” said Mark Connolly. “Real value creation for marketers will come from seamless integration between agency services and technology. Our first priority is to coordinate closely with our trusted agency partners to create a single workflow as a basis for future progress and innovation. I look forward to building upon a strong foundation and expanding the MIG’s UK presence to further our position as an industry pioneer and global market leader.”

About the Media Innovation Group (MIG)
The Media Innovation Group (MIG) is responsible for the development and continuous evolution of WPP’s integrated digital media optimization and data management platform – the Zeus Advertising Platform (ZAP). MIG Services leverages ZAP and its strategic technology partnerships to optimize the performance of digital marketing campaigns while also providing data alignment, insights and digital consulting to its partners. The MIG is a global company headquartered in New York with offices throughout North America, Europe, South America, Asia and Australia.

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