Marriott International appoints MEC as global media agency

25 October, 2011


BETHESDA, MD — Marriott International has appointed MEC as its lead global media agency.

MEC will be the lead media planning and buying agency for all of Marriott’s brands worldwide including Marriott Hotels and Resorts, The Ritz-Carlton and Marriott Rewards. Pending signed contract, MEC will officially begin work effective November 1, 2011.

In making the announcement, Susan Thronson, SVP Global Marketing said “Both finalist agency teams did an outstanding job during the process. Our decision came down to our confidence in the quality of the team, insights on our brands and caliber of their global organization. We believe MEC is the best fit for us.”

"We're absolutely delighted to have been selected to work with the Marriott
family of brands,” says Charles Courtier, CEO Global, of MEC. “This pitch involved an exhaustive analysis of our network capability, our operating principles and the depth and breadth of our most valuable assets - our people. I am proud of our teams right across the world and we can't wait to get to work with our new client partners."

In July, Marriott placed the majority of the media account in review. The incumbent agencies handling the majority of these duties, Carat (US), Starcom (Latin America), ZenithOptimedia (Asia Pacific) and MEC on a project basis (EMEA), were invited to participate. The review was narrowed to MEC and ZenithOptimedia.

Lead creative agencies, mcgarrybowen and Team One, as well as paid search marketing handled by Publicis, were not affected by the review, nor were the agreements with specialized agencies globally.

Marriott International retained the services of Joanne Davis Consulting, Inc., New York, NY, to assist in the agency review process.


Contact
Paula Butler
Senior Director, Global Public Relations
+1 (240) 328-7207 (cell)
paula.butler@marriott.com  

MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading lodging company with more than 3,600 lodging properties in 71 countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, EDITION, Autograph Collection, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn & Suites, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, The Ritz-Carlton Destination Club, and Grand Residences by Marriott brands; licenses and manages whole-ownership residential brands, including The Ritz-Carlton Residences, JW Marriott Residences and Marriott Residences; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Bethesda, Maryland, USA, and had approximately 129,000 employees at 2010 year-end. It is ranked by FORTUNE as the lodging industry’s most admired company and one of the best companies to work for. In fiscal year 2010, Marriott International reported sales from continuing operations of nearly $12 billion. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.  

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning. Their 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. They are a founding partner of GroupM. Key global clients include AT&T, Activision Blizzard, Chanel, Campbells, Colgate, IKEA, Sony Ericsson, Novartis, Paramount, Mercedes-Benz and Xerox. To find out more, visit at www.mecglobal.com.

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