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Dare Foods taps MEC Canada

18 October, 2011

TORONTO, CANADA — MEC Canada, a leading media agency (, today announced it has been selected as agency of record for Dare Foods, a Canadian company committed to high quality Feel Good Foods. In this new role, MEC will be responsible for media planning and buying across all platforms, traditional, digital SEM and SEO.

Tom Hare, Vice President of Marketing at Dare Foods, commented, “To continue to grow our strong, Canadian brands, we need great work. MEC’s focus on consumer insight and media integration will deliver just that.”

“We are delighted to be awarded the opportunity to work with strong successful Canadian company with iconic brands such as Bear Paws and Breton,” said Michele Pauchuk, President of MEC Canada. “We are looking forward to contributing to their continued success by using new and innovative approaches to creating value through media.”

Headquartered in Kitchener, Ontario, Dare Foods ( is family-owned and operated with a near 120-year history of providing Canadians with the quality products including cookies, candies, fruit snacks and crackers under leading trademarks such as Bear Paws, RealFruit, Breton and Grissol. The company is recognized for ensuring consistently high quality in all its products and became one of Canada’s first peanut-free food manufacturers back in 2004.

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning. Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at  

PR Contact
Christie Giera
Corporate Communications Manager, MEC North America
Phone: +1 212-474-0078

Acrobat Document mec_pressrelease_dare_oct11_guid67c7941f6a4f419cb7.pdf

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