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Australia’s The Campaign Palace and Y&R to form creative powerhouse in Asia

14 October, 2011

JAKARTA, INDOSNESIA — Y&R today announces the launch of boutique sister agency The Campaign Palace in Jakarta, Indonesia to further strengthen its integrated offering to clients across Asia. With a worldwide reputation for creating visually stunning and impactful campaigns, this is the first office to be opened in Asia by the award-winning Australian creative agency as part of their expansion plans in the region.

The Campaign Palace launches in Jakarta at an exciting time for Y&R in Indonesia. The Indonesia agency is on a creative high, with recent international award wins and last year winning the country’s first ever Gold Lion at Cannes. The recent appointment of Asia’s top three ranked creative Kevin Le is testament to Y&R’s continued commitment to innovative creativity.

The Campaign Palace will be led by Andrew Dowling & Kevin Le, CEO and ECD of Y&R Jakarta respectively and jointly managed by General Manager Adam Lau and Creative Director, Adi ‘Didot’ Prihadi. They will report into Mark Mackay, Chair of the Palace Group. The agency will be responsible for all creative activity for leading Indonesian health foods company, Kalbe Nutritionals, as its anchor client in Jakarta.

The Campaign Palace currently has offices in Melbourne and Sydney and has been responsible for some of Australia’s best known and most effective creative campaigns for over 35 years for clients including Panasonic Australia, Target and Bayer. The agency will join the roster of Y&R Group agencies already with a presence in Indonesia including Y&R, Landor, Wunderman, Burson-Marsteller and Cohn & Wolfe.

Commenting on the announcement, David Sable, Global CEO, Y&R said, “This is an exciting and important moment for all of us. The Campaign Palace has a well-deserved reputation as an extraordinary creative agency. It has great leadership, great talent all around, and a real drive to help its clients make an impact in the marketplace.”

Mark Mackay, Chair of the Palace Group, said, “We have a long-held ambition to migrate The Campaign Palace into new markets. I am delighted to see this ambition become a reality. Jakarta will be our first in a southern hemisphere Palace network.”

Andrew Dowling, CEO, Y&R Jakarta said, “The launch of The Campaign Palace in Indonesia is an exciting addition to the Y&R Group offering, along with the industry as a whole. I grew up admiring The Campaign Palace and their approach to creativity which helped to create and define some of Australia’s leading brands.”

Media Enquiries
Suzy Goulding
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 8511 9524

About Young & Rubicam
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global corporations, including Accenture, Bacardi, Campbell's Soup Company, Colgate-Palmolive, Danone, Dr Pepper Snapple Group, Land Rover, LG, Xerox and Virgin Atlantic, to name a few. For more information, visit  

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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