Burson-Marsteller names Angelina Ong as Regional Managing Director Asia-Pacific

13 October, 2011

SINGAPORE — Burson-Marsteller, a leading global public relations and communications firm, today announced the appointment of Angelina Ong as Regional Managing Director, Asia-Pacific. Her duties will include driving business development, providing senior counsel to pan-regional clients and shaping the firm’s proprietary intellectual capital across disciplines. Ong will be based in Singapore and report to Bob Pickard, President & CEO of Burson-Marsteller Asia-Pacific.

Ong brings 16 years of communications, advertising and marketing experience to the role, having served in PR and marketing leadership positions at Yahoo!, De Beers, Edelman and Weber Shandwick across Singapore, Mainland China and Indonesia. Prior to Burson-Marsteller, she was Head of B2C Marketing, APAC at Yahoo!. Ong is a senior advisor to CEOs and senior business leaders, specialising in strategic communications, issues management, brand positioning, stakeholder engagement, corporate and product marketing, CSR platforms and social strategy.

“Angelina’s Asian perspective and distinctive blend of client-side and agency world experience put her in a strong position to differentiate our compelling offer for clients and reinforces the senior leadership bench strength we have regionally,” said Pickard.

“Burson-Marsteller is a first class consultancy and I look forward to working alongside Bob and his winning team in helping our clients ‘glocalize’ in a complex Asian landscape. Communications need to be a strategic business driver, embrace the social phenomena and serve as an ideation hub to our clients in delivering truly effective business results both in emerging markets as well as mature economies in Asia-Pacific,” said Ong.

Ong has worked on leading brands in FMCG, F&B, corporate, healthcare, industrial, hospitality/aviation and digital industries on Asian and global campaigns. She has won various awards including the public relations industry’s awards in Singapore and regional leadership honors at Weber Shandwick, Edelman and Yahoo!

Craig Adams
+86 (10) 5816-2595

About Burson-Marsteller Asia-Pacific
Burson-Marsteller Asia-Pacific is the leading public relations consultancy for organizations communicating in Asia-Pacific and internationally. With a presence in the region dating back to 1973, Burson-Marsteller Asia-Pacific today includes 31 offices and affiliates in 16 countries integrated seamlessly into a global network operating in 98 countries. Our Evidence-Based approach to communications provides our clients with effective, data-driven programs delivered through multiple channels and focused on tangible, measurable results. Our regional team of more than 600 professionals offers a powerful combination of local knowledge, sector expertise and global communications reach. Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network.

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