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MediaCom Australia appointed to $70m Westpac account

11 October, 2011

MediaCom Australia has been appointed to The Westpac Group media account following a comprehensive review of its media services.

MediaCom, who beat OMD, Aegis and Universal McCann in the pitch process, will handle the strategy, planning and buying across the entire Westpac Group of companies including St George, Bank of Melbourne and Bank SA.

Toby Jenner, CEO of MediaCom, said of the win: “We're delighted that MediaCom and MediaCompete have been successful against such strong competition; it shows just how far we've come over the last two years and half years.“

A spokesperson for Westpac added “The Westpac Group thanked outgoing agency OMD for its hard work and valuable contribution, and acknowledged its dedication to delivering communication outcomes through strong relationships and a passionate team.

The new agreement does not extend to online search, which is handled by each brand within the Westpac Group individually.

Transition arrangements will start on Monday 10 October, with the new three-year agreement with Mediacom officially commencing from 1 December 2011

For media enquiries, please contact:
Joanne Brenner
+ 44 (0)20 7158 5770  

About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $26 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit  

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About GroupM
GroupM is the world’s leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

About WPP
WPP is the world’s largest communications services group*. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 153,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit  
* By revenue

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