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Gareth Ellen joins OgilvyAction Asia Pacific from North America

11 October, 2011

SINGAPORE — Gareth Ellen joins OgilvyAction Asia Pacific to take up the post of Regional Planning Director having spent two years heading up digital in North America for OgilvyAction as well as running Mobile@Ogilvy across the Ogilvy Group there.

Based in Singapore, Gareth brings a wealth of experience to the region across shopper marketing and activation programs. He will be taking responsibility for helping clients utilise digital touch-points to create purchase behaviour.

“Moving to Asia gives me the opportunity to bring my digital retail experience to a dynamic and fast-paced area of the world. The diversity of the challenge is very appealing. I am excited to share best practices with colleagues and clients to leverage digital, making our traditional programmes more effective,” said Gareth Ellen, Regional Planning Director, OgilvyAction Asia Pacific.

Gareth has extensive FMCG experience working closely with retailers’ online and mobile platforms helping brands leverage opportunities to activate shoppers through their journey to and in store. His clients across categories have included Kimberly Clark, Unilever, NewBalance, TimeWarnerCable, American Express and Avon.

“Digital is playing a huge role in the purchasing behaviour of consumers and shoppers. Gareth’s depth of knowledge, passion for shopper marketing and digital will grow this area of our business as he works directly with teams across the region to develop sustainable programmes that sell,” explained John Goodman, Regional President, Ogilvy Action, Asia Pacific.

Ogilvy & Mather Asia Pacific
Samantha Burgess-Allen, +65 8525 9226  

About OgilvyAction
OgilvyAction is the global brand activation network of Ogilvy & Mather (, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services organizations. With its 81 offices and 2000 people, OgilvyAction delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics that builds brands by creating purchase behavior. The agency’s client portfolio features Fortune 500 Blue Chip brands and some of the most innovative local marketers around the world. For more information, visit our website at

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