Ogilvy & Mather executives to present at DTC Perspectives' fall conference
4 October, 2011
PARSIPPANY, N.J. —
Ogilvy CommonHealth Worldwide (www.ogilvychww.com
), representing the largest assembly of creative talent in the world of healthcare communications, today announced its Chairman & CEO, Matt Giegerich, along with OgilvyOne Worldwide’s Director, Digital Innovation Lab, Mark Seeger, have been selected as keynote speakers at DTC Perspectives’ fall conference. The “Marketing to the Digital Consumer: Pharma Best Practices Present and Future” symposium will be held October 12-13 at Crowne Plaza in Fairfield.
Ogilvy CommonHealth Worldwide and OgilvyOne Worldwide, a direct and interactive marketing agency, are both part of the Ogilvy & Mather network (www.ogilvy.com
) and WPP companies (NASDAQ: WPPGY, www.wpp.com
This DTC Perspectives-sponsored event is focused on providing consumer healthcare marketers the opportunity to learn how to become even more digital-centric. The two-day convention will feature thought leaders, case studies and market research on the latest in digital and social marketing trends in healthcare. For more information about the conference, please visit: http://www.dtcperspectives.com
As co-presenters, Mr. Giegerich and Mr. Seeger will demonstrate how emerging technologies are helping health and consumer brands provide value and differentiation from their competition. The fusion of cutting-edge technologies and the power of information storage, processing and feedback have led to a new family of engineered devices to help facilitate better health communication and brand adoption and loyalty. These new technologies will provide further opportunities for premium engagement, measurement, and optimization of brand messages to consumers and healthcare professionals.
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.Contact
Beth Paulino or Kerrianne Slattery
Ogilvy Commonhealth Worldwide