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BMC Software selects Ogilvy PR Worldwide as global agency of record

4 October, 2011

For Public Relations, Social Media and Analyst Relations

Ogilvy PR’s Technology Practice will support the communications needs for leading enterprise software company in nearly 20 markets on four continents

SAN FRANCISCO — Following a competitive agency review, BMC Software (NASDAQ: BMC), the leading provider of IT and cloud management, has selected Ogilvy Public Relations Worldwide (Ogilvy PR) as its new global agency of record.

BMC Software will partner with Ogilvy PR on corporate communications, thought leadership, digital influencer and media relations, product PR, social media and analyst relations in nearly 20 markets, including the United States, EMEA, Asia-Pacific and Latin America.

“As BMC Software continues to evolve, raising visibility within the C-suite as well as reaching out to the new world of digital influencers has taken on greater importance. Based on Ogilvy PR’s integrated approach to corporate reputation management, social media and technology PR, and their informed approach to analyst relations, I can’t think of a better agency to support our global business” said Kasey Holman, associate vice president of global communications. “Throughout the review process, we were quite impressed by the efficiency and competency of their global network and we know what kind of quality we can expect, since we have been working with their office in Sydney for the past seven years. Ogilvy PR has consistently delivered strong results and strategic thinking. I am thrilled to have the opportunity to work with the broader team.”

The global BMC Software account will become a leading client and will be run by the Technology Practice out of Ogilvy PR’s San Francisco office. Work will begin on October 1st.

“We couldn’t be happier to have the opportunity to work with Kasey and her global team at BMC Software,” said Luca Penati, managing director of Ogilvy PR’s Global Technology Practice. “We believe that BMC Software is at an important inflection point and is poised for rapid growth within the Business Service Management space, leading the market in IT service management and playing an important role in cloud computing, without forgetting their heritage in mainframes. This is one of those clients that define a global practice and it’s a testament to the great work we have been doing globally over the past few years. The entire global team is excited about the opportunity, and we look forward to partnering closely to help achieve the company’s business goals.”

Rachel Ufer
+1 212-880-5280  

About BMC Software
Business thrives when IT runs smarter, faster and stronger. That’s why the most demanding IT organizations in the world rely on BMC Software across distributed, mainframe, virtual and cloud environments. Recognized as the leader in Business Service Management, BMC offers a comprehensive approach and unified platform that helps IT organizations cut cost, reduce risk and drive business profit. For the four fiscal quarters ended June 30, 2011, BMC revenue was approximately $2.1 billion.

Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. Celebrating its 30th anniversary in business, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at or follow us on Twitter at @ogilvypr.

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