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Ogilvy APAC hires Louise Kuegler as Regional Business Development Director

3 October, 2011

Ogilvy & Mather has hired Louise Kuegler as the Regional Business Development Director for Asia Pacific, based at the Ogilvy hub in Singapore.

Kuegler will move from Auckland, where she has been running signature National and International client businesses for Colenso BBDO, in November. Understood to be the most awarded Account Management person in the region, Louise has worked closely with Nick Worthington on several of the Cannes Gold-winning campaigns over the past six years.

“Louise has a keen eye for the product and as we all know, creativity drives effectiveness,” says David Mayo, President Ogilvy & Mather Advertising Asia Pacific. “Our clients demand the best in creative but it is the impresario at the centre of the process that makes complex IMC work really come to life. Louise is one of those people and I am convinced she will be a massive success.”

Kuegler started her career as a Brand Manager in the early 90s and has held a range of client and agency positions in the years since in London, the US and ANZ. She will be working directly to David Mayo who runs Ogilvy’s Coca-Cola and Diageo business and her core focus will be on developing the work plus the business for those clients and their myriad brands across the region. She will also be charged with the agency’s core Business Development role.

Ogilvy & Mather Asia Pacific
David Mayo, +65 9615 3902  

About Ogilvy & Mather
Ogilvy & Mather ( is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group (NASDAQ: WPPGY, For more information, visit

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