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MediaCom Canada named Agency of the Year 2011

15 November, 2011

MediaCom has been named Agency of the Year 2011 by Strategy Magazine. The agency was given the honour in recognition of an incredible year that has seen it add major advertisers such as Yum, Weight Watchers, Mobilicity and Mars/Wrigley to an already impressive roster of clients.

The award highlights the success of MediaCom’s drive to ensure that all its work has embraced consumer centric, integrated ways of thinking and the central place it has assigned to its market-leading content and campaign analysis skills.

At the heart of its progress in 2011 has been the appointment of key leadership team members, Director of Business Science Kevin Keane and Head of Strategy and Innovation Matt Di Paola who have worked together to ensure the agency is focused firmly on helping clients meet their growth targets.

At the same time, the agency has also expanded its MediaCom Beyond Advertising Division to create and develop content that can be deeply integrated into editorial environments by broadcasters and publishers alike and deliver stronger business results for clients.

Earlier this month the agency also increased the investment behind its global philosophy of “People First, Better Results” with the appointment of Theresa O’Connell as head of HR and talent.

Jamie Edwards, CEO said of the award “This award is recognition for all the hard work each and every member of staff has put in over the past 12 months. I am immensely proud of this achievement and the staff that made it possible”.

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About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $25 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit
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About GroupM
GroupM is the world’s leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

About WPP
WPP is the world’s largest communications services group*. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 153,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit  
* By revenue

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