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Carlsberg Hong Kong appoints JWT as agency of record

14 November, 2011

HONG KONG — JWT Hong Kong has been appointed Agency Of Record for Carlsberg Hong Kong, after a competitive pitch involving several agencies.

The assignment will see JWT responsible for delivering the executions in the Hong Kong market for Carlsberg Hong Kong's full range of brands, namely: Carlsberg, Chill, Corona, Asahi, Jolly Shandy, SKOL, K1664, Somersby and Erdinger.

"We demonstrated passion and commitment to the brand throughout the entire pitch," said JWT Hong Kong CEO, Dennis Wong. "The quality of our strategic thinking and creative ideas, as well as our through-the-line integrated ideas and capabilities all contributed to this great success. Not failing to mention it was a ‘worldmade’ effort, with offices across the JWT network sharing global information and knowledge about the beer sector that we coupled with our strong local insights."

He added, "We are looking forward to partnering with such a prestigious brand as Carlsberg Hong Kong to help them reach their vision and ambition of becoming the No.1 brewer in the market."

Daniel Sjogren, Managing Director of Carlsberg Hong Kong said, “The appointment of JWT as our partner is a significant step for Carlsberg Hong Kong in our efforts to bring our customers and consumers outstanding brand experiences that sets us apart from the rest.”

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, now headquartered in Singapore, has 3,000 employees spread across 18 countries.

Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2009, we captured the most prestigious award — “Network of the Year” — at both of the regional creative awards shows, Spikes and AdFest.

In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of the Asia’s largest brands including Thai Airways, Singapore’s Economic Development Board, The Times of India and COFCO.

About JWT JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Alyson Valpone, Corporate Communications APAC
+65 6880 5122

Acrobat Document jwt_pressrelease_carlsberg_nov11_guidcafa193a17804.pdf

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